Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Cloudera

DECEMBER 11, 2020

Security Magazine recently reported that Multi-cloud adoption grew by 70% year over year. Richard recommends extending stress testing across all lines of business and increasing the rigor from a few static scenarios to an automated system running hundreds of dynamic scenarios. .

Insurance 95

Insurance Digital Transformation Unstructured Data Machine Learning 95

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. People who report to you and ask people who report to you to embarrass you. Television. Yet we accept it.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JUNE 25, 2012

These server logs can then be used to do basic reporting using off the shelf software. The number of impressions, click-through rates, conversions, view-thrus and other metrics reported by your ad platforms will be less precise than they were before. We'll stitch the hits together and report that as one visit."

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. Despite the extraordinary efforts of many of the biggest automotive industry players, fully autonomous cars are still inaccessible, except in special pilot programs.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Sisense

MARCH 18, 2020

According to Mandiant in their 2020 “ M-Trends Report ,” 22% of attacks on companies were for IP theft or corporate espionage, while a whopping 29% of attacks were for direct financial gain. Interestingly, only 4% of attacks covered by the report were to weaken the target’s systems for another hit later. Lothar Determann.

Software 52

Software Machine Learning Internet of Things Risk 52

Ontotext

JANUARY 26, 2023

published as a special topic article in AI magazine, Volume 43, Issue 1 , Spring 2022. This number is expected to grow beyond 20B by next year, as reported by the authors of the project. The current graph release (called Vienna ) contains 12.5B These 30 layers can be split into two kinds: a location-reference layer and a topic layer.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. Had it been tested? This just told me how to access the magazine anytime, anywhere! :). I re-focused.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Can we test different spending levels in that market? Self-reported feelings are wonderful. Was that a great ad?

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Allocate some of your aforementioned 15% budget to experimentation and testing. If you partake in analysis , let that be at the intersection of custom reports and advanced segments.

Marketing 142

Marketing B2B Measurement Risk 142

CIO Business Intelligence

AUGUST 16, 2024

Next time you settle into your airline seat, it might be worth setting aside the reports and spreadsheets and instead turn this time into an opportunity for big-picture thinking. We need to really understand the drivers that influence customer and employee trust, as this is increasingly a litmus test,” says Johnson.

IT 137

IT Technology Management Software 137

Occam's Razor

SEPTEMBER 24, 2012

It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. I dare you to analyze which one of those things is happening more or less, or working better or worse, when you see 699 in your report. So keep things clean. That is how!

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166

datapine

DECEMBER 28, 2021

To make sure the reliability is high, there are various techniques to perform – the first of them being the control tests, which should have similar results when reproducing an experiment in similar conditions. Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports.

Statistics 363

Statistics Advertising Visualization Data mining 363

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

CIO Business Intelligence

DECEMBER 6, 2023

Generative AI can certainly make developers more productive, too, whether exploring a new code base, filling in boilerplate code, autocompleting functions, or generating unit tests. Fiction magazines report receiving so many low-quality AI-written stories that it’s effectively a denial of service attack.

IT 133

IT Risk Management Interactive Risk 133

CIO Business Intelligence

FEBRUARY 18, 2025

Further, UIPath reveals that 77% of IT executives are prepared to invest in agentic AI within the current year while 37% of IT executives surveyed report that their organizations are already using agentic AI solutions. What differentiated the work? edge compute data distribution that connect broad, deep PLM eco-systems.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90