datapine

OCTOBER 30, 2019

Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. Each brings new insights needed to make better business decisions and increase ROI – insights from the past, future, and prescribing possible outcomes. When necessary, provide recommendations.

Reporting 127

Reporting Visualization Dashboards KPI 127

DataRobot Blog

APRIL 4, 2022

When this contribution is put against the marketing spend in the particular channel, it produces a reading on the highly coveted return on investment (ROI). ROI gives a standard interpretation of whether a marketing activity was profitable and to compare efficiency across media channels or campaigns. When can you give us the ROI?”.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

bridgei2i

OCTOBER 7, 2019

BRIDGEpersona: Personalization at scale for better ROI. BRIDGEfunnel was awarded ‘'Best Machine Learning/Artificial Intelligence Implementation” by Analytics India Magazine at its 3-day signature event CYPHER 2019 in September. Here’s a roundup of an eventful and exciting quarter at BRIDGEi2i: Solution spotlight. Learn More.

Contextual Data 40

Contextual Data Consulting ROI Data-driven 40

CIO Business Intelligence

MAY 16, 2023

As one recent CIO Magazine article noted: “The underlying technologies that support key HR functions … help today’s CHROs achieve maximum human capital management efficiency 3. The return on investment (ROI) confirms they are making a smart decision. And now the retailer keeps customized management reports for continuous monitoring.

IT 52

IT Cost-Benefit Digital Transformation ROI 52

Occam's Razor

NOVEMBER 2, 2015

The brand and performance ROI to the company is clear and direct. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. YouTube presents a very distinct opportunity for B2B and B2C companies to build an owned audience , rather than just renting them from TV or magazines or newspapers. YouTube is incredible.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JULY 6, 2015

There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Thing One. I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them!

Measurement 159

Measurement Marketing Metrics Strategy 159

Domino Data Lab

FEBRUARY 4, 2019

Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. A series of debates in literature, editorials, lectures, magazine articles, film, etc., Overall, this list describes what prevents organizations from obtaining ROI on data science projects. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. On that note… If you search through the 300 posts I've written thus far (this one is 301!)

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. My hypothesis is that TV/Radio/Magazines have created this bad habit. Another legacy of old channels of advertising like TV, magazines and radio. It is what you do after that first hello that creates business value. Not going to happen.

Marketing 166

Marketing Metrics Advertising Measurement 166