CIO Business Intelligence

MARCH 9, 2023

CIO magazine identifies the top 10 most in-demand tech jobs and says that 86% of technology managers say it’s challenging to find skilled professionals. Selected properly, your outsourced provider will have a group of tried and tested experts with deep knowledge of the chosen tech stack and therefore can iterate and compose much faster.

IT 103

IT Testing ROI Software 103

Smart Data Collective

JULY 4, 2022

An article published in ED Tech Magazine last month discussed some of these developments. It uses powerful analytics, confidence-based evaluations, and pre-learning tests to assist businesses in avoiding the pitfalls of generic learning. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI.

Data-driven 137

Data-driven Big Data Interactive Recreation/Entertainment 137

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

datapine

OCTOBER 30, 2019

Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. Each brings new insights needed to make better business decisions and increase ROI – insights from the past, future, and prescribing possible outcomes. When necessary, provide recommendations.

Reporting 127

Reporting Visualization Dashboards KPI 127

DataRobot Blog

APRIL 4, 2022

When this contribution is put against the marketing spend in the particular channel, it produces a reading on the highly coveted return on investment (ROI). ROI gives a standard interpretation of whether a marketing activity was profitable and to compare efficiency across media channels or campaigns. When can you give us the ROI?”.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. Structure tests to validate these hypotheses. Stop wasting time with Social (or do more!).

Metrics 156

Metrics Reporting IT Advertising 156