Smart Data Collective

NOVEMBER 20, 2022

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Occam's Razor

SEPTEMBER 5, 2023

The recommendations are in the format Metric | Methodology, what to measure and how to measure it. For your Brand-leading initiatives, identify your level of awesomeness , and pick the Metric | Methodology for your CMO scorecard: [Special Note: For simplicity’s sake, I’m skipping Level 4 – super advanced measurement.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 129

KPI Advertising Metrics Measurement 129

bridgei2i

JUNE 3, 2020

Similar is the situation for a leading manufacturer of hygiene products in the US. Preference for local, national products, ads, and content: Consumers are watching the local news, and there is a wave of sentiment, in favour of consuming domestic products, leading to local and personalized ad spends, and support for local manufacturers.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

FineReport

APRIL 3, 2024

This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

As such banking, finance, insurance and media are good examples of information-based industries compared to manufacturing, retail, and so on. See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. Great idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. Thank you, Mukesh, for making the time. Mukesh: It’s my pleasure, Melita. And on top of that, because of lockdowns, etc.,

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95