Marketing Related Topics 
Analytics Vidhya
OCTOBER 15, 2024
Introduction The marketing landscape has undergone a massive transformation with the rise of artificial intelligence (AI). Among the AI-driven innovations, generative AI (GenAI) is particularly revolutionizing how marketing teams create content, optimize activities, and deliver campaigns. appeared first on Analytics Vidhya.
Analytics Vidhya
APRIL 8, 2025
Market research is the backbone of customer-driven decision-making, yet gathering reliable insights has never been more challenging. At the same time, evolving privacy […] The post Transforming Market Research with Synthetic Panels appeared first on Analytics Vidhya.
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Analytics Vidhya
MARCH 19, 2025
accelerated inferencing software, and even future breakthroughs […] The post Nvidias GTC 2025 Announcements That Shook the Stock Market appeared first on Analytics Vidhya. This included nextgeneration AI chips – Blackwell Ultra, Vera Rubin, etc.,
Analytics Vidhya
JANUARY 2, 2025
Artificial intelligence (AI) is rapidly changing the world as we know it, and the job market is no exception. One of the most significant ways AI is impacting the job market is through the use of AI agents.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Analytics Vidhya
APRIL 1, 2023
What would a marketer do to achieve a better position in the market? Insightful metrics allow marketers to identify what works and what does not. ‘Monitor’ and ‘Compare’. These two actions help acknowledge the actual outcomes of efforts to boost businesses.
Analytics Vidhya
SEPTEMBER 19, 2023
Marketing is a very dynamic sector where one really struggles to stay ahead of the curve. ChatGPT can be your ticket to success, a gift of technology in today’s fast-paced, […] The post 15 Ways to Use ChatGPT for Marketing appeared first on Analytics Vidhya. Maintaining success is as crucial as attaining it.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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