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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Every decent web analytics tool now includes built-in attribution analysis across owned, earned, and paid across digital platforms. Do you know what your Marketing’s true incrementality is? Please share your critique, reflections, and your lessons from the quest to measure Marketing’s incrementality via comments below.

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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

They are often measured on impressions (or worse, "connections") and clicks. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc. How incredible and of value is your content marketing content? That's it.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

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Top 5 Tips For Conducting Successful BI Projects With Examples & Templates

datapine

The essential element in this step is to be able to answer in what way your company or organization makes business decisions, and how the quality of these decisions is measured. Implement your BI solution and measure success. Implement your BI solution and measure success. Clear the clutter and define a timeframe.

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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

The recommendations are in the format Metric | Methodology, what to measure and how to measure it. For your Brand-leading initiatives, identify your level of awesomeness , and pick the Metric | Methodology for your CMO scorecard: [Special Note: For simplicity’s sake, I’m skipping Level 4 – super advanced measurement. Carpe Diem!

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Is your measurement aligned with the intent your marketing is targeting, or are you judging a fish by its ability to climb a tree ? Shifting to See-Think-Do-Care is the single biggest force multiplier when it comes to your marketing. What happens once your ads meet that intent? How do you know?