Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

Smart Data Collective

JUNE 17, 2022

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. Global companies spent over $2.83

Marketing 145

Marketing Data-driven Software Marketing Analytics 145

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 129

KPI Advertising Metrics Measurement 129

Smart Data Collective

FEBRUARY 21, 2020

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. Occasionally, this may be inconvenient for customers intentionally deviating from their past pattern of behavior, but more often, this measure can (and will) prevent fraud.

Big Data 144

Big Data Machine Learning Statistics Predictive Analytics 144

Juice Analytics

JULY 16, 2021

You need to get things precisely right — ingredient measurements, baking times, oven temperatures, ratios of wet to dry ingredients — or the whole project can come tumbling down. The work of a marketing analytics can be more like cooking. You need basic skills, but there is plenty of room of in-the-moment creativity.

Visualization 95

Visualization Marketing Analytics Measurement Testing 95

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

Smart Data Collective

OCTOBER 2, 2019

Almost all social media platforms have some form of built-in analytics tools that provide information on your account’s performance. Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Cloudera

AUGUST 27, 2021

It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics. And its business units, especially marketing, are seeing the benefits of automation in their campaign operations and there are other plans in the pipeline. .

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Increased Marketing Potential. Legal marketing analytics can also help legal professionals to comprehend their ideal client.

Data Analytics 103

Data Analytics Analytics Predictive Analytics Insurance 103

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

CIO Business Intelligence

APRIL 19, 2022

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. And you should think about your freelance/contractor strategy as part of a holistic talent strategy. Plugging the talent gap. Pros and cons of contract staffing.

IT 98

IT Cost-Benefit Strategy Reporting 98

Mark Raskino

OCTOBER 10, 2018

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? The new tech sits around – expensive and under exploited. Empowerment and ownership.

Digital Transformation 61

Digital Transformation IoT Forecasting Risk 61

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

AWS Big Data

NOVEMBER 20, 2024

It measures the percentage of users or visitors who take a desired action out of the total number of users or visitors.

Metadata 75

Metadata Data Governance Metrics Marketing 75

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. Before you fix a problem, develop a way to measure the impact of the “fix”. Finally, don’t forget to track your wins.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Ontotext

JANUARY 6, 2022

In green (C) are code lists, which show, for example, that KVT/kV is the symbol for kilovolts, MW/MAW is the symbol for megawatt and both are part of the code list for symbols of units of measure. Kibana is a very powerful tool for making analytics that is part of the Elastic stack. Spotting Data Consistency Issues.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

bridgei2i

JUNE 3, 2020

Commercials: For commercial teams, the challenge is to measure base sales for the next year. Our Customer Experience Watchtower can monitor voice and text data for tracking, trend detection in sentiment, and brand health KPIs, while marketing analytics can be used to optimize spend across newer channels.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

JULY 5, 2021

Every decent web analytics tool now includes built-in attribution analysis across owned, earned, and paid across digital platforms. Do you know what your Marketing’s true incrementality is? Please share your critique, reflections, and your lessons from the quest to measure Marketing’s incrementality via comments below.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Advertising 148

FineReport

APRIL 3, 2024

This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. measuring value, prioritizing (where to start), and data literacy? Yes, prescriptive and predictive analytics remain very popular with clients.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. The content of the letter could be customized to Stephanie's data/behavior. The internet today is a fundamental paradigm shift. RM+RP+RT is finally possible. Fewer guesses. More technology. Leveraging consumer behavior and intent signals. Fly in the ointment?

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

MAY 5, 2016

I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Sign up here: The Marketing-Analytics Intersect. Your mileage might wary because you'll actually have ads.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. Measuring final outcome, instead of what job the page is trying to do. Revenue increased.

Experimentation 103

Experimentation Testing Optimization Marketing 103

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. Thank you, Mukesh, for making the time. Mukesh: It’s my pleasure, Melita.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Sisense

JUNE 17, 2021

Had marketers used their data to dive further into their target audience’s behaviors, likes, dislikes, and how they perceive ads and interact online, they could have discovered that while their ad idea was overall brilliant, the audience they intended to reach would have responded better to a campaign that went in a different direction.

Marketing 52

Marketing Interactive Metrics Advertising 52

AWS Big Data

MARCH 11, 2025

Using AI-driven personalization, automation, and real-time analytics, it helps businesses acquire and retain customers throughout their buying journeys. To further enhance their B2B marketing capabilities, organizations are now looking to fully use their marketing data for more informed decision-making and strategy optimization.

B2B 80

B2B Data-driven Sales Marketing 80

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Because all bounce rate measures is that you saw more than one page. The Marketing Analytics Intersect: My Newsletter! You should not abandon them. It can never, ever, never, never be a KPI. Maybe, maybe not. If you see two pages, that's zero bounce.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88