Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

Smart Data Collective

OCTOBER 2, 2019

Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features. Either of these types of tools can provide you with performance metrics like open rates, click rates, and more. Other Campaign Tracking Metrics.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. however, data is available for months afterwards.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users. Its integrated AI furnishes bespoke data metrics, enriching insights. Diverse visualization options enable effective communication.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Andrew White

JANUARY 11, 2021

See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. measuring value, prioritizing (where to start), and data literacy? Yes, prescriptive and predictive analytics remain very popular with clients.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 5, 2016

And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Sign up here: The Marketing-Analytics Intersect.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < The content of the letter could be customized to Stephanie's data/behavior. The internet today is a fundamental paradigm shift. RM+RP+RT is finally possible.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Consider it. Lifetime Value.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. Don’t test for a vanity metric. First, a little step back to imagine the bigger picture.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Sisense

JUNE 17, 2021

Tip: Measure the metrics that matter. But when we peel back the intention of the ad, those vanity metrics don’t matter, because in the end, the ad didn’t raise awareness within the defined target audience, and it didn’t prevent accidents within the time frame that was scoped. Bunny ears campaign flops.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88