Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. Publish content frequently.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Which features in the data are the most useful to predict which claims will be complex Present them with different groups of claims that are often complex, Create a model to allow legal representants to predict which future claims will be complex.

Data Analytics 103

Data Analytics Analytics Predictive Analytics Insurance 103

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

CIO Business Intelligence

APRIL 19, 2022

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. That model has its own challenges, but she says, “It facilitates internal talent mobility and retention.”. Plugging the talent gap.

IT 98

IT Cost-Benefit Strategy Reporting 98

Sisense

JUNE 22, 2021

Until recently, marketers used a default “last-touch” attribution model for sales, attributing them to the last touch, or last click before purchase. However, in today’s multi-channel environment, this model can lead to misunderstanding the customer journey, resulting in misallocation of budgets and suboptimal tactics.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Mark Raskino

OCTOBER 10, 2018

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? The new tech sits around – expensive and under exploited. Empowerment and ownership.

Digital Transformation 61

Digital Transformation IoT Forecasting Risk 61

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Darkhorse

APRIL 9, 2018

Or is it a static problem where the model will stay the same. This model is often called an Analytics Center of Excellence and it operates as an internal consulting group advising the organization over the long term. There are also a number of new firms that specialize in analytics consulting. Good luck and godspeed.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

bridgei2i

JUNE 3, 2020

Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs. Forecasting models have to be created keeping in mind this uncertainty, and key indicators need to be identified for early detection.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Ontotext

JANUARY 6, 2022

In green (C) are code lists, which show, for example, that KVT/kV is the symbol for kilovolts, MW/MAW is the symbol for megawatt and both are part of the code list for symbols of units of measure. Kibana is a very powerful tool for making analytics that is part of the Elastic stack. Spotting Data Consistency Issues.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

FineReport

APRIL 3, 2024

Theme model functionality and an extensive function system for enhanced customization and analysis capabilities. However, FineBI has some weaknesses: Its functionality may not fully meet the needs of data scientists or those requiring deep domain-specific analytical capabilities.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JULY 5, 2021

Here’s how you can measure how sophisticated your attribution approach is: If you are using the full power of the attribution modeling across owned, earned, and paid, you are at an industry-average level of analytics sophistication.?. Which attribution model rocks? The one I recommend is data-driven attribution modeling.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Advertising 148

Andrew White

JANUARY 11, 2021

Where does the Data Architect role fits in the Operational Model ? Assuming a data architect helps model and guide and assist D&A then they play a key role. Decision modeling (one of my favorites). Explore in dialogue decisions and outcomes rather than focus on data and analytics asked for. Try some gamification?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. If we rely on just cookies, we are going to make poorer and poorer decisions about our products and our marketing with every single day. The content of the letter could be customized to Stephanie's data/behavior. RM+RP+RT is finally possible. Fewer guesses.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

MAY 5, 2016

And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. Sign up here: The Marketing-Analytics Intersect. You can make money with content. Your mileage might wary because you'll actually have ads.

Metrics 104

Metrics Reporting Analytics Advertising 104