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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. They are often measured on impressions (or worse, "connections") and clicks. Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. That's it.

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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

The recommendations are in the format Metric | Methodology, what to measure and how to measure it. For your Brand-leading initiatives, identify your level of awesomeness , and pick the Metric | Methodology for your CMO scorecard: [Special Note: For simplicity’s sake, I’m skipping Level 4 – super advanced measurement.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Does swapping out male model posters for cute animals triple sales? Throw away your custom attribution model. From the tens of hours saved per week, figure out how to feed offline data into your data driven attribution model. Hire an experienced statistician to be a part of your analytics team. How do you know?

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 129
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Software vendors offer AI sales boost for retail at NRF show

CIO Business Intelligence

In its Predictive Demand Planning solution, SAP is using a self-learning model to provide longer-range forecasts, alert users to the root causes of forecast changes, and make recommendations. Such capabilities are part of its Industry Cloud family of products, and can be integrated with any ERP system, not just SAP’s.

Sales 105
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Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

The company was also able to identify new business models, opening it up to strategic partnerships. . Building on its digital foundations, Telkomsel is now producing and implementing more advanced analytics models to help the effectiveness of its marketing campaigns. A telco undergoing digital transformation.

B2B 85