Smart Data Collective

OCTOBER 2, 2019

The next type of data that you should be looking at to fuel your marketing campaigns is the past-performance data of your campaigns. By understanding what worked for you and what didn’t, you can optimize your future marketing strategy and spend allocation. Email Marketing Analytics. Other Campaign Tracking Metrics.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Smart Data Collective

NOVEMBER 20, 2022

Data analytics can solve many of the biggest challenges that manufacturers face. One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. Despite its clear benefits, there are considerable challenges in using data analytics in manufacturing processes.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

CIO Business Intelligence

APRIL 19, 2022

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. Rather, it’s another reason to be strategic, so CIOs can minimize the negatives and optimize the benefits. Plugging the talent gap.

IT 98

IT Cost-Benefit Strategy Reporting 98

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. Data-driven marketing is a long game.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

AWS Big Data

NOVEMBER 20, 2024

It measures the percentage of users or visitors who take a desired action out of the total number of users or visitors.

Metadata 97

Metadata Data Governance Metrics Marketing 97

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JUNE 6, 2007

You'll significantly speed up your own analytics and decision making journey. How should you approach web analytics? What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? What to look for in great web analysts?

Analytics 60

Analytics Metrics Marketing Dashboards 60

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. To ensure optimal communication of data, professionals must carefully consider the nature of the information being presented and the intended audience.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

bridgei2i

JUNE 3, 2020

Commercials: For commercial teams, the challenge is to measure base sales for the next year. Our Customer Experience Watchtower can monitor voice and text data for tracking, trend detection in sentiment, and brand health KPIs, while marketing analytics can be used to optimize spend across newer channels.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

FineReport

APRIL 3, 2024

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JULY 5, 2021

Organic Search, got the individual to an optimal page on your site. As you do digital attribution analysis, watch out for Paid Marketers who say they do attribution analysis but only count paid media channels. Work to help them, and your Senior Leaders, understand that this inflates paid marketing’s value well beyond what’s deserved.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Advertising 148

Andrew White

JANUARY 11, 2021

See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. measuring value, prioritizing (where to start), and data literacy? Yes, prescriptive and predictive analytics remain very popular with clients.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. In large measure that is because of the rise of programmatic buying. The web is dead.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Occam's Razor

MAY 5, 2016

I'm curious to see the evolution of Optimal, a startup working on a similar solution. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.

Metrics 104

Metrics Reporting Analytics Advertising 104

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. Thank you, Mukesh, for making the time. Mukesh: It’s my pleasure, Melita. Melita: Very well put, Mukesh.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

AWS Big Data

MARCH 11, 2025

Marketo Engage empowers B2B marketers to navigate modern complexities and successfully drive measurable business growth through multi-channel engagement, automated customer journeys, and sales-marketing collaboration. The resulting leads will be shared with the respective regional marketing representatives.

B2B 98

B2B Data-driven Sales Marketing 98