Marketing Analytics Measurement Publishing 
Occam's Razor
SEPTEMBER 5, 2023
If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. Band-leading Marketing. Setting the Foundation: Solving Comparability.
Occam's Razor
JANUARY 7, 2019
What intent is your current marketing content (tv, digital, ads, emails) targeting? What meaningful content are you publishing, on and offline, to engage audiences before and after the BUY NOW (!) Is your measurement aligned with the intent your marketing is targeting, or are you judging a fish by its ability to climb a tree ?
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Occam's Razor
JANUARY 4, 2022
None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.
Smart Data Collective
NOVEMBER 20, 2022
It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. Publish content frequently.
Smart Data Collective
JANUARY 26, 2022
Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.
AWS Big Data
NOVEMBER 20, 2024
Prerequisites To follow this post, user should already have Amazon DataZone setup with respective projects to publish and consume the assets. The publisher of the Retail project must have published a shipments data asset in Amazon DataZone.
Occam's Razor
OCTOBER 12, 2017
The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). I would offer that the higher-order-bits in each of the three sections will provide valuable food-for-thought for anyone in a digital role. So on and so forth.
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