Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. The internet today is a fundamental paradigm shift. Fewer guesses.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

bridgei2i

JUNE 3, 2020

Demand for home-entertainment is up, as opposed to cinema/movie theatres. Commercials: For commercial teams, the challenge is to measure base sales for the next year. Demand for minimal physical interaction/low human touch products: Due to the risk of infection, customers want to pick up products with minimal human contact.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 138

Marketing Analytics Machine Learning Strategy 138