Marketing Analytics, Measurement and Scorecard

Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.

Marketing Analytics

Marketing Analytics Dashboards Marketing Scorecard

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Sign up here: The Marketing-Analytics Intersect.

Metrics

Metrics Reporting Analytics Advertising

Data Leaders Brief

Strategic Marketing Analytics: CMO Dashboards That Rock!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Webinars

Stay Connected