Occam's Razor

SEPTEMBER 5, 2023

This is a good dose of reality – for example, for your Organic Search team that is “proving” to you the incremental impact of organic search investments via matched market tests! Now that we have a simple ladder of awesomeness that solves for comparability, let’s go build ourselves marketing’s big picture dashboard.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

JANUARY 7, 2019

In my experience you should optimize for reach AND one overarching story AND creative consistency AND ensure each successfully tested creative has enough frequency to wear-in. Is your measurement aligned with the intent your marketing is targeting, or are you judging a fish by its ability to climb a tree ? How do you know?

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

OCTOBER 2, 2019

Almost all social media platforms have some form of built-in analytics tools that provide information on your account’s performance. Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Juice Analytics

JULY 16, 2021

You need to get things precisely right — ingredient measurements, baking times, oven temperatures, ratios of wet to dry ingredients — or the whole project can come tumbling down. You need a willingness to test, and start over again. The work of a marketing analytics can be more like cooking. Baking is different.

Visualization 95

Visualization Marketing Analytics Measurement Testing 95

AWS Big Data

NOVEMBER 20, 2024

It measures the percentage of users or visitors who take a desired action out of the total number of users or visitors. Cleanup To make sure no additional charges are incurred after testing, delete the Amazon DataZone domain. The following screenshot shows the notification that the subscription was approved.

Metadata 97

Metadata Data Governance Metrics Marketing 97

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). When you go to the interview, the hiring company will proceed to ask questions that test your competency in the listed job requirements. This is normal.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. genetic counseling, genetic testing).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76