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Top 14 Marketing Analytics Tools for Data-Driven Marketers

Analytics Vidhya

Insightful metrics allow marketers to identify what works and what does not. AI marketing analytics tools help a marketer plan strategically from the cluster of data […] The post Top 14 Marketing Analytics Tools for Data-Driven Marketers appeared first on Analytics Vidhya.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Joseph Boisseaux.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Level 1 (Yellow): At the minimum, focus on these metrics. Level 2 (Green): These metrics/methods get you to learn actually useful things. Band-leading Marketing. Easy existence. Also, not all that great.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Sign up here: The Marketing-Analytics Intersect.

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