Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :). Improve the Bounce Rate of your top 10 landing pages by 50%.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

CIO Business Intelligence

SEPTEMBER 11, 2024

Skills are quickly becoming the primary metric to understanding the capabilities of an enterprise. Rachelson explained that Dynamics Skills allows enterprises to combine skills data from across the enterprise and third-party sources as well, including LightCast — a provider of labor market analytics.

Metrics 145

Metrics Enterprise Business Intelligence Marketing Analytics 145

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 128

Marketing Analytics Data-driven ROI 128

Smart Data Collective

OCTOBER 2, 2019

The next type of data that you should be looking at to fuel your marketing campaigns is the past-performance data of your campaigns. By understanding what worked for you and what didn’t, you can optimize your future marketing strategy and spend allocation. Email Marketing Analytics. Other Campaign Tracking Metrics.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

Smart Data Collective

MARCH 21, 2019

Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot. There are a number of factors that you need to consider, including: The right analytics tools that you need to utilize. The metrics that you should be using. Getting Started with Analytics in Digital Marketing.

Marketing 95

Marketing Analytics ROI Metrics 95

Smart Data Collective

MARCH 11, 2022

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer data like this can help fill in data gaps that customer experience analytics might overlook. Customer Retention Analytics. Conclusion.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

Smart Data Collective

OCTOBER 5, 2021

With multiple layers of the campaign to work through and various targeting metrics to consider, it’s easy to get it wrong and waste your budget. Luckily, there are plenty of online tools, and of course experienced marketing agencies, to provide you with a helping hand. Testing & Reporting: The Road to Continuous Improvement.

Analytics 133

Analytics Marketing ROI Testing 133

AWS Big Data

NOVEMBER 20, 2024

The highlighted boxes show that is an Unmanaged asset and of type “Metrics” that was created in the previous step. Choose ADD Rule as shown above to create the rule for all metrics assets. Provide details, including the Metrics Request Form associated with the Metrics asset type.

Metadata 91

Metadata Data Governance Metrics Marketing 91

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 103

Experimentation Testing Optimization Marketing 103

datapine

FEBRUARY 17, 2023

With features such as real-time data access, predictive analytics, online dashboard reporting and more, you’ll be able to extract the maximum potential out of your performance data and get the necessary insights to improve your company at a technical, operational, and strategic level.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. To ensure optimal communication of data, professionals must carefully consider the nature of the information being presented and the intended audience.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Set aside the useless metrics like Impressions and 3-second Video Views. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ].

Advertising 162

Advertising Marketing B2B Measurement 162

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

datapine

DECEMBER 4, 2019

Nevertheless, predictive analytics has been steadily building itself into a true self-service capability used by business users that want to know what future holds and create more sustainable data-driven decision-making processes throughout business operations, and 2020 will bring more demand and usage of its features.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Diverse visualization options enable effective communication.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Oh, or your main traffic sources and the visitor acquisition metrics? You have many examples in this post as to how you can avoid making yourself look like sub-optimal Reporting Squirrel. Ok, strictly speaking Euler.

Visualization 125

Visualization Strategy Interactive Statistics 125