Marketing Analytics Metrics Publishing 
Occam's Razor
SEPTEMBER 5, 2023
If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. Level 1 (Yellow): At the minimum, focus on these metrics. 1 above.)
Occam's Razor
JANUARY 7, 2019
Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! See-Think-Do-Care is a great intent-centric business framework, if I may say so myself, for challenging your current marketing strategy.
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Occam's Razor
JANUARY 4, 2022
We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.
AWS Big Data
NOVEMBER 20, 2024
Prerequisites To follow this post, user should already have Amazon DataZone setup with respective projects to publish and consume the assets. The publisher of the Retail project must have published a shipments data asset in Amazon DataZone. Choose ADD Rule as shown above to create the rule for all metrics assets.
Sisense
MAY 18, 2021
Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.
Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. There I said it. Bonus: Interactive CD.
Andrew White
JANUARY 11, 2021
This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Try this: Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals. We have published some case studies.
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