Strategic Marketing Analytics: CMO Dashboards That Rock!
Occam's Razor
SEPTEMBER 5, 2023
An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Level 1 (Yellow): At the minimum, focus on these metrics.
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