Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 122

Marketing Analytics Marketing Data-driven Analytics 122

Smart Data Collective

MARCH 11, 2022

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). Conclusion.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

datapine

DECEMBER 4, 2019

Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. The accuracy of the predictions depends on the data used to create the model.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users. Its integrated AI furnishes bespoke data metrics, enriching insights. Diverse visualization options enable effective communication.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. This technique helps identify correlations or patterns between variables and is widely used in statistical analysis and research studies.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52