CIO Business Intelligence

SEPTEMBER 11, 2024

Skills are quickly becoming the primary metric to understanding the capabilities of an enterprise. Having a skills-based talent strategy can help an enterprise uncover critical work and workforce insights, tap into more diverse talent, and maximize performance,” Rachelson said.

Metrics

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing

Smart Data Collective

MARCH 29, 2021

If your brand is trying to navigate today’s crowded and confusing analytics environment, one of the best things you can do is actively seek to reduce the amount of information you’re trying to wrangle. Instead of looking at everything, you can identify which strategies offer the most valuable insights and set the rest aside.

Marketing

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics

Smart Data Collective

MARCH 21, 2019

There are a number of factors that you need to consider, including: The right analytics tools that you need to utilize. The metrics that you should be using. The relevance of various metrics and tools and the way they fit carefully into your long-term strategy. Getting Started with Analytics in Digital Marketing.

Marketing

Smart Data Collective

OCTOBER 2, 2019

By understanding what worked for you and what didn’t, you can optimize your future marketing strategy and spend allocation. Using these insights, you can decide which marketing activities to spend your resources on. By optimizing your marketing spend, you can focus your efforts on the most effective marketing strategies.

Data-driven

Smart Data Collective

MARCH 11, 2022

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer service analytics is necessary for businesses that want to assess the level of help provided to customers and other key stakeholders. Conclusion.

Customer Analytics

Smart Data Collective

OCTOBER 5, 2021

Companies that intend to use analytics in PPC can find that it drastically reduces the CPA of lead conversions, while also increasing the number of leads as well. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation? Data analytics is going to be very important for this stage.

Analytics

datapine

DECEMBER 4, 2019

Industries such as e-commerce already have started implementing chatbots and deriving insights based on predefined performance metrics, user, message and bot metrics, just to name a few. Chatbots are not just here to, well, chat, but also to provide true analytical value both for companies and the BI community.

Business Intelligence

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. The most important thing to do at the beginning is to know which metrics to focus on.

Marketing

Sisense

JULY 1, 2021

This explosion in marketing teams turning to technology to support their efforts was already underway by the time COVID-19 emerged, but the changes forced by the pandemic only pushed it further, faster. A Twilio study of 2,569 companies found that the pandemic accelerated their digital communication strategy by an average of six years.

Marketing

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users. Its integrated AI furnishes bespoke data metrics, enriching insights. Diverse visualization options enable effective communication.

Dashboards

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths.

Visualization

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. strategies). Let's do this!

Marketing Analytics

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics

Occam's Razor

MAY 5, 2016

Conversely if your strategy is to not change, not think about the value exchange carefully enough, not innovate, then blocking off access to content of an entire country will still fail. And, you can see the all important metric of Conversion Rate. If you use a different coding strategy, would you care to share it with us?

Metrics

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). This strategy by businesses lead to what I now call the Zuck Death Spiral. Shame on them.

Advertising

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As outlined in TMAI Premium #223, experiments that answer the priceless marketing incrementality question are the single most effective thing you can do to optimize your marketing budgets. So delicious.

Experimentation

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. Thanks. [ /sidebar ].

Testing

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Strategy 1: The Simplicity Obsession. Strategy 2: If Complex, Focus! Strategy 3: Venn Diagrams FTW! Strategy 5: What-if Analysis Models.

Visualization