Occam's Razor

SEPTEMBER 5, 2023

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Level 1 (Yellow): At the minimum, focus on these metrics. Level 2 (Green): These metrics/methods get you to learn actually useful things. Band-leading Marketing. Easy existence. Also, not all that great.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

JANUARY 7, 2019

Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! In my experience you should optimize for reach AND one overarching story AND creative consistency AND ensure each successfully tested creative has enough frequency to wear-in.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

OCTOBER 2, 2019

Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features. Either of these types of tools can provide you with performance metrics like open rates, click rates, and more. Other Campaign Tracking Metrics.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Smart Data Collective

OCTOBER 5, 2021

With multiple layers of the campaign to work through and various targeting metrics to consider, it’s easy to get it wrong and waste your budget. Luckily, there are plenty of online tools, and of course experienced marketing agencies, to provide you with a helping hand. Testing & Reporting: The Road to Continuous Improvement.

Analytics 133

Analytics Marketing ROI Testing 133

AWS Big Data

NOVEMBER 20, 2024

The highlighted boxes show that is an Unmanaged asset and of type “Metrics” that was created in the previous step. Choose ADD Rule as shown above to create the rule for all metrics assets. Provide details, including the Metrics Request Form associated with the Metrics asset type.

Metadata 95

Metadata Data Governance Metrics Marketing 95

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52