Analytics Vidhya

JUNE 17, 2023

With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

Data Science 328

Data Science Marketing Predictive Modeling Statistics 328

Occam's Razor

JANUARY 7, 2019

Does swapping out male model posters for cute animals triple sales? Throw away your custom attribution model. From the tens of hours saved per week, figure out how to feed offline data into your data driven attribution model. Hire an experienced statistician to be a part of your analytics team.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

datapine

AUGUST 14, 2019

The use of machine learning, predictive analytics, and various data connectors that enable the user to work with enormous amounts of databases, flat files, marketing analytics, CRM, etc., It offers many statistics and machine learning functionalities such as predictive models for future forecasting.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. Building Your Churn Model.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

datapine

DECEMBER 4, 2019

The commercial use of predictive analytics is a relatively new thing. The accuracy of the predictions depends on the data used to create the model. For instance, if a model is created based on the factors inherent at one company, it doesn’t necessarily apply at a second company.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smarten

MAY 17, 2019

Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Customer Targeting. Customer Churn.

Predictive Analytics 53

Predictive Analytics Marketing Analytics Predictive Modeling 53

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 69

Marketing Management Cost-Benefit Optimization 69