Occam's Razor

MAY 27, 2015

In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. If we rely on just cookies, we are going to make poorer and poorer decisions about our products and our marketing with every single day.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Smart Data Collective

FEBRUARY 15, 2022

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model. Data-driven marketing strategies are becoming more important than ever.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

Smart Data Collective

AUGUST 19, 2023

Engaging Brand Promotions Through Gaming Roblox offers a unique opportunity to create branded games that are not just entertaining but also align with a company’s products or messaging. Similarly, a fashion brand might develop a virtual runway, allowing users to try on and model outfits in a 3D space.

Data-driven 84

Data-driven Interactive Recreation/Entertainment Big Data 84

Smarten

MAY 17, 2019

Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case.

Predictive Analytics 53

Predictive Analytics Marketing Analytics Predictive Modeling 53

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The team at Google adopted the strategy of having a robot learn own its own (rather than programming it with pre-configured models). If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

bridgei2i

JUNE 3, 2020

Demand for home-entertainment is up, as opposed to cinema/movie theatres. Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). They are entertaining, engaging and deeply informative. The post has three clusters of advice. Given everything above, I absolutely LOVE the More Perfect podcast.

Marketing 138

Marketing Analytics Machine Learning Strategy 138