Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 122

Marketing Analytics Marketing Data-driven Analytics 122

Occam's Razor

JANUARY 7, 2019

Does swapping out male model posters for cute animals triple sales? Throw away your custom attribution model. From the tens of hours saved per week, figure out how to feed offline data into your data driven attribution model. Hire an experienced statistician to be a part of your analytics team. What drives the second?

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

FEBRUARY 15, 2022

American Express is an example of a company that has used big data to improve its business model. Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Data-driven marketing strategies are becoming more important than ever. Influencer Marketing through OnlyFans.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 83

Data-driven Interactive Recreation/Entertainment Big Data 83

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 128

Analytics Cost-Benefit Testing Dashboards 128

Sisense

JUNE 22, 2021

Until recently, marketers used a default “last-touch” attribution model for sales, attributing them to the last touch, or last click before purchase. However, in today’s multi-channel environment, this model can lead to misunderstanding the customer journey, resulting in misallocation of budgets and suboptimal tactics.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Sisense

JULY 1, 2021

Scott believes that humans will continue to play the central role in marketing, with their efforts assisted in meaningful ways by AI-empowered tech. Scott has dubbed this new breed “augmented marketers.” Scott sees the current decade as “ the age of the augmented marketer.” Joining human discernment and targeted power.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52