Marketing Analytics, Modeling and Scorecard

Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.

Marketing Analytics

Marketing Analytics Dashboards Marketing Scorecard

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. Sign up here: The Marketing-Analytics Intersect. You can make money with content.

Metrics

Metrics Reporting Analytics Advertising

Data Leaders Brief

Strategic Marketing Analytics: CMO Dashboards That Rock!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Webinars

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