Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :). Throw away your custom attribution model.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

datapine

AUGUST 14, 2019

The use of machine learning, predictive analytics, and various data connectors that enable the user to work with enormous amounts of databases, flat files, marketing analytics, CRM, etc., It offers many statistics and machine learning functionalities such as predictive models for future forecasting.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. segmentation on steroids).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

datapine

DECEMBER 4, 2019

Moreover, as most predictive analytics capabilities available today are in their infancy — they have simply not been used for long enough by enough companies on enough sources of data – so the material to build predictive models on was quite scarce. Prescriptive Analytics: What should we do?

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 69

Marketing Management Cost-Benefit Optimization 69

Smarten

MAY 17, 2019

Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Marketing Optimization.

Predictive Analytics 53

Predictive Analytics Marketing Analytics Predictive Modeling 53

DataRobot Blog

AUGUST 23, 2019

Using this data, we built a historical dataset containing past results, current Elo scores (both overall and surface-specific) and tournament information, then used DataRobot to determine the best model and predict the probability that a player would win a set. Andrew received his Ph.D.

Predictive Modeling 52

Predictive Modeling Marketing Analytics Modeling Data Science 52