Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea. A data-first strategy is a winning formula. The web is dead.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Smart Data Collective

FEBRUARY 15, 2022

Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 Many keyword research tools like SEMRush, Ahrefs, Sale Samurai and Marmalade use complex data analytics algorithms to identify search volume and competitiveness.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

Smarten

MAY 17, 2019

Use Assisted Predictive Modeling and Predictive Analytics to paint a clear picture, to test theories and hypotheses, to optimize the cost per click and improve customer target and sales conversion. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Marketing Optimization.

Predictive Analytics 53

Predictive Analytics Marketing Analytics Predictive Modeling 53

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, programming a new and even more frustrating in-flight entertainment menu for Air Canada (who have the worst one known to mankind). If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

bridgei2i

JUNE 3, 2020

Demand for home-entertainment is up, as opposed to cinema/movie theatres. Our Customer Experience Watchtower can monitor voice and text data for tracking, trend detection in sentiment, and brand health KPIs, while marketing analytics can be used to optimize spend across newer channels.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points. They are entertaining, engaging and deeply informative. The post has three clusters of advice. Back to the whiteboard.

Marketing 138

Marketing Analytics Machine Learning Strategy 138