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Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today. Its Dynamics 365 Customer Insights marketinganalytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.
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Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea. A data-first strategy is a winning formula. The web is dead.
Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. In orange is a summary of what “Machines” and humans will be optimally suited for in the near-future.
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