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An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.
I'm curious to see the evolution of Optimal, a startup working on a similar solution. Sign up here: The Marketing-Analytics Intersect. Ad Block Tracking With Google Analytics: Code, Metrics, Reports is a post from: Occam's Razor by Avinash Kaushik. I love YouTube Red (and get Google Play Music for free!!).
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