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Predictive & PrescriptiveAnalytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. PrescriptiveAnalytics: What should we do? Mobile analytics.
On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptiveanalytics, ex marketinganalytics, sales analytics, healthcare, etc. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.
It has a strong position in the marketinganalytics space, and is popular with SMEs that lack a robust data warehouse foundation. It also offers BI tools tailored to various industries (such as financial services, health care, manufacturing, marketing, and education) and roles (including CEOs, sales, BI professionals, and IT workers).
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