Smart Data Collective

AUGUST 31, 2021

Even though everyone knows how important consistency is in content marketing, very few people craft a plan for their content creation and publishing. When you find them, you need to see what they are offering – and how you can offer something better to climb higher. Craft a plan for your content.

Data-driven 144

Data-driven Marketing Big Data Advertising 144

AWS Big Data

NOVEMBER 20, 2024

Prerequisites To follow this post, user should already have Amazon DataZone setup with respective projects to publish and consume the assets. The publisher of the Retail project must have published a shipments data asset in Amazon DataZone.

Metadata 75

Metadata Data Governance Metrics Marketing 75

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Assaf Cohen, who runs Solitaire Bliss , a company that makes games for publishers, explains, “Follow up emails are incredibly important. Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). I would offer that the higher-order-bits in each of the three sections will provide valuable food-for-thought for anyone in a digital role.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Andrew White

JANUARY 11, 2021

This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Try this: Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals. We have published some case studies.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 27, 2015

As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Look at the right nav on this blog, two best selling books in 13 languages!

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

MAY 5, 2016

If you are getting the feeling that I'm holding publishers, large and medium companies with large people, platforms and budgets to do more in this debate, you would be right. Both the non-intelligent advertiser and the non-intelligent publisher. This is a very intriguing question to ask if you are a publisher.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

MARCH 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You can sign up here – all revenues are donated to charity.

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Since then, as they outlined in their report published in the prestigious journal Nature, the algorithm has gotten smarter across even more skin cancer types – and consistently performs better than dermatologists.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

FEBRUARY 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. First, a little step back to imagine the bigger picture. You can sign up here – I donate all revenues to charity.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Sisense

JUNE 17, 2021

She has more than 10 years of experience in digital marketing, working with the City of Indianapolis, Riley Children’s Hospital, Viable Insights, and others. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago. Her long-term literary goal is to write a book of essays and be published in The New York Times.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MARCH 7, 2016

I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Example: Free report: Do You Need Real Loyalty as a Publisher? ]. The Marketing Analytics Intersect: My Newsletter! I do plan to still engage actively. Sound use of time, or a waste of time?

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. publishes a ton of data. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them. Ok, strictly speaking Euler. But, let's not get pedantic.

Visualization 125

Visualization Strategy Interactive Statistics 125