Marketing Analytics, Publishing and Scorecard

Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.

Marketing Analytics

Marketing Analytics Dashboards Marketing Scorecard

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

If you are getting the feeling that I'm holding publishers, large and medium companies with large people, platforms and budgets to do more in this debate, you would be right. Both the non-intelligent advertiser and the non-intelligent publisher. This is a very intriguing question to ask if you are a publisher.

Metrics

Metrics Reporting Analytics Advertising

Data Leaders Brief

Strategic Marketing Analytics: CMO Dashboards That Rock!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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