Occam's Razor

MAY 27, 2015

In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. Many, many companies are doing this. I had to cry myself to sleep every single time. I implore you. If you can only do one.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Smart Data Collective

AUGUST 19, 2023

Engaging Brand Promotions Through Gaming Roblox offers a unique opportunity to create branded games that are not just entertaining but also align with a company’s products or messaging. Analyzing User Interaction and Feedback There is a reason that businesses spend over $10 billion on marketing analytics.

Data-driven 84

Data-driven Interactive Recreation/Entertainment Big Data 84

Smart Data Collective

FEBRUARY 15, 2022

Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 These could be DIY, coaching, fitness, consultancy, entertainment or yoga. Online outreach strategies are a lot more efficient when they are backed by usable data.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, programming a new and even more frustrating in-flight entertainment menu for Air Canada (who have the worst one known to mankind). If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Smarten

MAY 17, 2019

It factors in seasonality, competitive positioning and many other considerations to help the business design campaigns that better target the ideal customer with a concise message to achieve sales conversion.

Predictive Analytics 53

Predictive Analytics Marketing Analytics Predictive Modeling 53

bridgei2i

JUNE 3, 2020

Demand for home-entertainment is up, as opposed to cinema/movie theatres. Our Customer Experience Watchtower can monitor voice and text data for tracking, trend detection in sentiment, and brand health KPIs, while marketing analytics can be used to optimize spend across newer channels.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). They are entertaining, engaging and deeply informative. The post has three clusters of advice. Given everything above, I absolutely LOVE the More Perfect podcast.

Marketing 138

Marketing Analytics Machine Learning Strategy 138