Marketing Analytics, Reporting and Scorecard

Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.

Marketing Analytics

Marketing Analytics Dashboards Marketing Scorecard

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. Let now go and configure the Google Analytics front-end. Setting Google Analytics front end elements (custom dimensions, segments). Setup the custom dimension.

Metrics

Metrics Reporting Analytics Advertising

Data Leaders Brief

Strategic Marketing Analytics: CMO Dashboards That Rock!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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