Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? You want to actually get good at analytics. Both are large scale issues requiring buy in from execs and multiple departments. The business of analysis.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JANUARY 7, 2019

I recommend using that money to buying your team iPhones every Friday, I assure you that'll have a positive ROI. In my experience you should optimize for reach AND one overarching story AND creative consistency AND ensure each successfully tested creative has enough frequency to wear-in. So, why are you spending all that money?

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Marketing 124

Marketing Data Analytics Analytics IT 124

Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics.

Analytics 133

Analytics Marketing ROI Testing 133

Smart Data Collective

JANUARY 2, 2023

Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Marketers can boost their ROI significantly by leveraging data analytics strategically to boost their rankings.

Data Analytics 139

Data Analytics Analytics Data-driven Marketing 139

Smart Data Collective

AUGUST 31, 2021

Data analytics plays a lesser role in this area, but can still be quite important. There are a lot of very useful split-testing tools that use sophisticated big data algorithms to see which landing page elements work the best. Run A/B tests as often as possible. Are you performing split tests on your content?

Data-driven 144

Data-driven Marketing Big Data Advertising 144

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 128

Analytics Cost-Benefit Testing Dashboards 128