article thumbnail

Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.

article thumbnail

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Sign up here: The Marketing-Analytics Intersect. Ad Block Tracking With Google Analytics: Code, Metrics, Reports is a post from: Occam's Razor by Avinash Kaushik. Please share your strategies, successes, failures, lessons and advice via comments below.

Metrics 104