Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

Smart Data Collective

MARCH 11, 2022

Customer service analytics is necessary for businesses that want to assess the level of help provided to customers and other key stakeholders. The information you gather will assist you in identifying strategies that are effective and pinpointing areas where you can improve. Customer Journey Analytics.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

CIO Business Intelligence

JANUARY 15, 2024

Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today. Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Special deals: Offering a discount on a client’s next order is a good strategy for increasing customer retention. We use tools to execute rather than create sales strategies. Always have a well-thought-out strategy to examine each UI screen of the tools under review.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

datapine

DECEMBER 4, 2019

Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. Augmented analytics was indeed previously referred to as “Smart Data Discovery”.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Jen Stirrup

SEPTEMBER 19, 2019

Here are the topics we’ll cover: Introduction to Analytics with the Microsoft Data Platform. Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Power BI and Marketing Data.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. This technique helps identify correlations or patterns between variables and is widely used in statistical analysis and research studies.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

FineReport

APRIL 3, 2024

Data Visualizations: From basic line and bar charts to advanced bubble charts and heat maps, dashboards feature a variety of data visualizations to showcase diverse performance metrics and statistics effectively. It encompasses various aspects such as basic workforce demographics, salary statistics, and hiring metrics.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. What specific current or future campaigns, activities, internal or external business strategies are being influenced by the out-of-sight ? Premium subscribers see: TMAI #298: Smart Statistical Significance Reporting. ].

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As outlined in TMAI Premium #223, experiments that answer the priceless marketing incrementality question are the single most effective thing you can do to optimize your marketing budgets. So delicious.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Strategy 1: The Simplicity Obsession. Strategy 2: If Complex, Focus! Strategy 3: Venn Diagrams FTW! Strategy 5: What-if Analysis Models.

Visualization 125

Visualization Strategy Interactive Statistics 125