Smart Data Collective

JUNE 25, 2021

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

Dashboards 125

Dashboards Metrics Marketing Key Performance Indicator 125

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

Smart Data Collective

AUGUST 31, 2021

This is where data-driven content marketing strategies can prove fruitful. Why You Need to Focus on Data-Driven Content Marketing. To make your brand recognizable and preferred by the target audience, you need to leverage big data to harness the power of content marketing. You can use big data to achieve this.

Data-driven 144

Data-driven Marketing Big Data Advertising 144

FineReport

MAY 18, 2024

Data visualization techniques are paramount in today’s data-driven world. Mastering data visualization techniques is not just a skill but a necessity for professionals across various industries. Definition and Importance Visualizing data involves representing information through graphical elements like charts and graphs.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Smart Data Collective

AUGUST 24, 2020

Since its inception, Google Analytics has been one of the top choices for website and online marketing analytics on the web. How to Get More Out of Google Analytics. If you want to get more out of Google Analytics, consider following these important strategies: Invest in peripheral tools. Study outliers.

Analytics 118

Analytics Reporting Visualization Data-driven 118

AWS Big Data

JUNE 27, 2023

We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients. We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients.

Metrics 98

Metrics Dashboards Interactive Visualization 98

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. To summarize, trim the text, let your visuals shine, and watch those comments roll in.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

datapine

DECEMBER 4, 2019

Augmented analytics was indeed previously referred to as “Smart Data Discovery”. It is the combination of several data processes that, instead of just giving back data, but provides a valuable, strategy-changing recommendation. Graph analytics has revolutionized business intelligence.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smart Data Collective

JANUARY 26, 2022

As a result, big law firms have implemented data analytics a top-of-mind priority for in-house attorneys. What is Legal Analytics? Legal analytics is the process of implementing data into your decision-making on topics affecting legal forms and attorneys, like legal strategy, a matter of forecasting, and resource management.

Data Analytics 103

Data Analytics Analytics Predictive Analytics Insurance 103

Smart Data Collective

MARCH 31, 2020

James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Some of these companies use AI to improve the targeting of their advertising, curate higher quality content and use machine powered marketing analytics.

Marketing 114

Marketing Advertising Big Data ROI 114

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

KPI 129

KPI Advertising Metrics Measurement 129

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Special deals: Offering a discount on a client’s next order is a good strategy for increasing customer retention. Visual appearance : The best sales automation tools are only as good as the graphics and design that they utilize. Companies spent $2.8

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smart Data Collective

APRIL 2, 2021

There are a lot of data analytics tools like Google Trends and data mining tools that use market data from sites like IBIS to figure out which products are in most demand. However, you can use data analytics to optimize an ecommerce strategy, it is important to understand the principles in more detail. Source: Statista.

Big Data 96

Big Data Marketing Sales Data mining 96

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Jen Stirrup

SEPTEMBER 19, 2019

Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Business Analytics for your CEO – what information does your CEO really care about, and how can you produce the analytics that she really wants?

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. Still others are built around a specific capability like machine learning or data visualization.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage?

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

AWS Big Data

MARCH 11, 2025

Marketo Engage empowers B2B marketers to navigate modern complexities and successfully drive measurable business growth through multi-channel engagement, automated customer journeys, and sales-marketing collaboration. The resulting leads will be shared with the respective regional marketing representatives. Choose Visual ETL.

B2B 98

B2B Data-driven Sales Marketing 98

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88

Occam's Razor

JULY 13, 2017

In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. 6: Turbocharging Data Visuals with Storytelling.

Visualization 125

Visualization Strategy Interactive Statistics 125