Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Band-leading Marketing. Brand-leading 2.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Switching gears, here are ten things to obsess about to collectively deliver a step change via your Marketing game this year….

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

datapine

MAY 28, 2019

The essential element in this step is to be able to answer in what way your company or organization makes business decisions, and how the quality of these decisions is measured. Implement your BI solution and measure success. Implement your BI solution and measure success. Clear the clutter and define a timeframe.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. If your marketing initiatives are backed by data, they will have much higher success rates.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

Data Analytics 145

Data Analytics Analytics Advertising Big Data 145

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

FEBRUARY 21, 2020

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. Occasionally, this may be inconvenient for customers intentionally deviating from their past pattern of behavior, but more often, this measure can (and will) prevent fraud.

Big Data 144

Big Data Machine Learning Statistics Predictive Analytics 144

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. After all, if you don’t know who you’re marketing to, what do you really know? Could data analytics have helped?

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 129

KPI Advertising Metrics Measurement 129

Juice Analytics

JULY 16, 2021

You need to get things precisely right — ingredient measurements, baking times, oven temperatures, ratios of wet to dry ingredients — or the whole project can come tumbling down. The work of a marketing analytics can be more like cooking. You need basic skills, but there is plenty of room of in-the-moment creativity.

Visualization 95

Visualization Marketing Analytics Measurement Testing 95

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Increased Marketing Potential. Legal marketing analytics can also help legal professionals to comprehend their ideal client. Accelerate Your Firm’s Growth Potential.

Data Analytics 103

Data Analytics Analytics Predictive Analytics Insurance 103

Cloudera

AUGUST 27, 2021

Building on its digital foundations, Telkomsel is now producing and implementing more advanced analytics models to help the effectiveness of its marketing campaigns. It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As People are not lemmings you can shove down a path convenient to lazy Marketers.

Experimentation 103

Experimentation Testing Optimization Marketing 103

CIO Business Intelligence

APRIL 19, 2022

Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Kellen, other executives, and labor market analysts all say they are seeing more individuals opt for that kind of work arrangement. Plugging the talent gap.

IT 98

IT Cost-Benefit Strategy Reporting 98

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

AWS Big Data

NOVEMBER 20, 2024

Step 2: Data consumer submits subscription request After metadata enforcement is configured, data consumers follow these steps to request access: To find and select an asset in the Amazon DataZone catalog, choose MARKETING and then sign in to the Amazon DataZone console as a data consumer.

Metadata 80

Metadata Data Governance Metrics Marketing 80

Occam's Razor

MAY 5, 2016

And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.

Metrics 104

Metrics Reporting Analytics Advertising 104

Mark Raskino

OCTOBER 10, 2018

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? The new tech sits around – expensive and under exploited. Empowerment and ownership.

Digital Transformation 61

Digital Transformation IoT Forecasting Risk 61

Occam's Razor

JUNE 6, 2007

In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Ontotext

JANUARY 6, 2022

In our post Electrical Standards, Smart Grids and Your Air Conditioner , we talked about why accessing timely, relevant and reliable information is mission-critical to the European electricity grid and the Single energy market. Simply put, AI without data is like a human surviving without oxygen. in its Transparency Platform.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. Thank you, Mukesh, for making the time. Mukesh: It’s my pleasure, Melita.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

FineReport

MAY 18, 2024

Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking. For instance, in financial analysis, line plots are utilized to track stock prices over specific periods, enabling analysts to identify market trends efficiently.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

bridgei2i

JUNE 3, 2020

Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. Commercials: For commercial teams, the challenge is to measure base sales for the next year.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. Before you fix a problem, develop a way to measure the impact of the “fix”. Finally, don’t forget to track your wins.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Advertising 162

Advertising Marketing B2B Measurement 162

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. So, a market research function can be supported by a CDO however the organization is structured. Great idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

FineReport

APRIL 3, 2024

This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

AWS Big Data

MARCH 11, 2025

Todays digital-first, B2B landscape presents marketers with complex challenges as they navigate sophisticated buyer journeys involving diverse decision-making groups. Adobe Marketo Engage offers a comprehensive marketing hub for orchestrating cross-channel campaigns.

B2B 86

B2B Data-driven Sales Marketing 86

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. Please do sign up. Should you own or rent?

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). None focusses on digital marketing or analytics.

Marketing 138

Marketing Analytics Machine Learning Strategy 138