Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Google Optimize will be one of your BFFs in this quest. The Step Change Marketing Obsessions List.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 128

Marketing Analytics Data-driven ROI 128

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Here are two ways that marketers can use data to drive better marketing performance.

Marketing 145

Marketing Advertising Data-driven Marketing Analytics 145

Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Band-leading Marketing. Brand-leading 2.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

Data-driven 144

Data-driven Marketing Big Data Advertising 144

Smart Data Collective

FEBRUARY 18, 2024

Analytics has become very valuable in the marketing sector. billion on marketing analytics this year. Data analytics has become very helpful for the digital marketing sector. One of the many ways that data analytics has shaped marketing is with Facebook advertising.

Optimization 118

Optimization Advertising Marketing Analytics Marketing 118

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. The Evolution of Analytics in Content Marketing. Stand out in your industry.

Marketing 111

Marketing Strategy Analytics Marketing Analytics 111

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 126

Data-driven Marketing Strategy Big Data 126

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. If your marketing initiatives are backed by data, they will have much higher success rates.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Analytics Vidhya

MARCH 28, 2023

AI-powered email automation tools use ML algorithms to analyze data and optimize campaigns, delivering personalized content to each recipient. Email automation is a game-changer for businesses, but with AI, it’s becoming even more powerful!

Optimization 367

Optimization Analytics Marketing Analytics IT 367

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. The Fundamentals of Using Data Analytics to Become a Successful Online Entrepreneur.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 105

Data-driven Marketing Strategy Advertising 105

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

Data Analytics 145

Data Analytics Analytics Advertising Big Data 145

Smart Data Collective

MARCH 21, 2019

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing.

Marketing 96

Marketing Analytics ROI Metrics 96

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. The foundation of each SEO optimization is keyword research.

Data Analytics 139

Data Analytics Analytics Data-driven Marketing 139

CIO Business Intelligence

SEPTEMBER 11, 2024

What’s new though are the AI-powered capabilities, which according to Oracle, provide a complete view of skills woven into processes across the enterprise and can help it optimize its workforce performance, planning, budgeting, and reskilling or upskilling efforts.

Enterprise 145

Enterprise Metrics Business Intelligence Marketing Analytics 145

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 69

Marketing Management Optimization Cost-Benefit 69

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. PPC marketing would be infeasible in 2021 without analytics.

Analytics 133

Analytics Marketing ROI Testing 133

Smart Data Collective

MAY 16, 2022

Use analytics to optimize in-product ads. Digital marketing has tons of benefits, but don’t rule out offline marketing tools to drive customer engagements just yet. Data analytics can help optimize all of them! Data analytics tools help you assess your ROI across all of these platforms.

Data-driven 145

Data-driven Strategy Big Data ROI 145

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Metrics 128

Smart Data Collective

MARCH 30, 2022

How Can Your New Ecommerce Startup Take Advantage of Analytics Technology? You will have a huge competitive edge in the ecommerce market if you leverage analytics to your fullest potential. They can use data on online user engagement to optimize their business models. But how do you go about dong this?

Analytics 128

Analytics Cost-Benefit Testing Dashboards 128

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.

Data mining 126

Data mining Cost-Benefit Marketing Big Data 126

Smart Data Collective

NOVEMBER 19, 2023

The ecommerce sector is among those most affected by advances in analytics. We have previously pointed out that a number of ecommerce sites are using data analytics to optimize their business models. Therefore, it should be no surprise that the market for data analytics […]

Data Analytics 115

Data Analytics Analytics Analytics Technologies Marketing 115

Smarten

MAY 17, 2019

To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Marketing Optimization.

Predictive Analytics 53

Predictive Analytics Marketing Analytics Predictive Modeling 53

Smart Data Collective

JUNE 5, 2021

Artificial intelligence can be very important for online marketing. A growing number of marketing professionals are finding new ways to utilize AI to expand their reach. One of the most important ways that marketers can benefit from AI is with search engine marketing. What is Latent Semantic Indexing?

Strategy 138

Strategy Marketing Data-driven Machine Learning 138

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. There are many email marketing software that enables you to automate your emails.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 103

Experimentation Testing Optimization Marketing 103

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

MAY 3, 2022

In order to appreciate the benefits of using big data for optimizing prices, companies must recognize the merits of creating the right price point in the first place. Then they will find ways to track prices with analytics and adapt their pricing strategy accordingly. Balancing with price points. Price points are not static.

Data Analytics 111

Data Analytics Analytics Big Data Sales 111

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Customer Retention Analytics.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

AWS Big Data

JUNE 27, 2023

iostudio is an award-winning marketing agency based in Nashville, TN. Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. We build solutions that bring brands to life, making content and platforms work together.

Metrics 98

Metrics Dashboards Interactive Visualization 98

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

Smart Data Collective

APRIL 2, 2021

There are a lot of data analytics tools like Google Trends and data mining tools that use market data from sites like IBIS to figure out which products are in most demand. However, you can use data analytics to optimize an ecommerce strategy, it is important to understand the principles in more detail. Source: Statista.

Big Data 96

Big Data Marketing Sales Data mining 96