CIO Business Intelligence

DECEMBER 9, 2024

Employee knowledge of their companys products, processes, and the markets they operate in and customers they sell to is often uncoded and tacit. Measuring AI ROI As the complexity of deploying AI within the enterprise becomes more apparent in 2025, concerns over ROI will also grow. a month for a subscription service.

Enterprise 116

Enterprise ROI Cost-Benefit Measurement 116

CIO Business Intelligence

DECEMBER 18, 2024

But with recent financial market turbulence, the rise of AI, and buyer consolidation impacting todays market, some have started asking: Is SaaS dead? Public SaaS companies have seen their valuations compress, with small-cap SaaS significantly underperforming broader market indices in 2024.

ROI 116

ROI Software Finance Uncertainty 116

CIO Business Intelligence

DECEMBER 10, 2024

Proving the ROI of AI can be elusive , but rushing to achieve it can prove costly. Set clear, measurable metrics around what you want to improve with generative AI, including the pain points and the opportunities, says Shaown Nandi, director of technology at AWS.

Sales 143

Sales Metrics Data-driven Measurement 143

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

MAY 22, 2024

The AI market is still developing, and some companies are adopting the technology without a specific use case in mind, he adds. I have found very few companies who have found ROI with AI at all thus far,” he adds. “I I have found very few companies who have found ROI with AI at all thus far,” he adds.

ROI 143

ROI IT Measurement Cost-Benefit 143

CIO Business Intelligence

JANUARY 21, 2025

But alongside its promise of significant rewards also comes significant costs and often unclear ROI. Ineffective cost management: Over 22% of IT executives highlight challenges in managing costs and developing clear ROI methodologies. Prioritize high-impact use cases: Identify projects with measurable benefits that can give quick wins.

Cost-Benefit 98

Cost-Benefit ROI Measurement Strategy 98

CIO Business Intelligence

MARCH 4, 2025

From lab to market at lightning speed Not long ago, cutting-edge research might take decades to translate into real-world products. The path from lab to market keeps shortening. Artificial intelligence: Driving ROI across the board AI is the poster child of deep tech making a direct impact on business performance.

Technology 118

Technology ROI Cost-Benefit Manufacturing 118

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 130

Measurement Metrics Analytics Marketing 130

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., automated retirement portfolio rebalancing and maximized ROI).

Advertising 357

Advertising Cost-Benefit ROI Machine Learning 357

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 128

Marketing Analytics Data-driven ROI 128

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

Measurement 141

Measurement Digital Transformation KPI Metrics 141

CIO Business Intelligence

OCTOBER 13, 2022

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Align projects with business goals.

ROI 132

ROI IT Sales Consulting 132

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Assists incentivizes the right behavior by your marketers.

Metrics 157

Metrics Marketing Strategy Key Performance Indicator 157

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 98

Big Data ROI Marketing Advertising 98

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 122

Marketing Analytics Marketing Data-driven Analytics 122

Smart Data Collective

AUGUST 4, 2020

Digital marketing is becoming more important during the pandemic. Companies are investing more in digital marketing to respond to changing consumer behavior. The digital marketing profession is a prime example. As a result, digital marketing training is becoming more popular. Online education platforms are no different.

Marketing 143

Marketing Data Analytics Analytics Big Data 143

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Data-driven 122

Data-driven Marketing Advertising Big Data 122

CIO Business Intelligence

NOVEMBER 5, 2024

Pursuing measurable results: Success with environmental sustainability requires making the organizational and cultural changes necessary to succeed and realize the potential financial and non-financial benefits. the world’s leading tech media, data, and marketing services company.

Uncertainty 98

Uncertainty Measurement ROI Reporting 98

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Marketing 144

Marketing Data Analytics Analytics Advertising 144

datapine

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. More generally, low-quality data can impact productivity, bottom line, and overall ROI. Table of Contents.

Data Quality 241

Data Quality Metrics Data-driven Management 241

CIO Business Intelligence

APRIL 18, 2022

We found that companies that treat data more as an asset have a market-to-book value ratio that’s nearly two times higher than the market average. And companies that sell data products or data derivatives of some kind have a 3x market-to-book value ratio,” he says. A framework for data project ROI.

ROI 116

ROI IT Dashboards Sales 116

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Joseph Boisseaux.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 134

Data-driven Marketing Big Data Sales 134

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 127

Marketing Metrics Measurement Testing 127

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 110

Marketing Strategy Big Data ROI 110

CIO Business Intelligence

DECEMBER 18, 2024

Our history is rooted in a traditional distribution model of marketing, selling, and shipping vendor products to our resellers. We also created a digital operations group called DigiOps, which is responsible to ensure our digital investments drive ROI. As a platform company, measurement is crucial to success.

Digital Transformation 116

Digital Transformation Metrics Measurement ROI 116

CIO Business Intelligence

NOVEMBER 13, 2024

Managers tend to incentivize activity metrics and measure inputs versus outputs,” she adds. Workday announced new AI agents to transform HR and finance processes, and Google issued more AI-powered advertising and marketing tools. “There’s a never-ending list of busywork that has to get done,” she says.

IT 141

IT Consulting ROI Cost-Benefit 141

Occam's Razor

JANUARY 29, 2008

Often though, atleast online, our hopes are dashed, efforts expended rarely have adequate ROI, the hype is followed with a bucket of cold water. It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed.

Measurement 99

Measurement Analytics Metrics Marketing 99

datapine

SEPTEMBER 6, 2022

That said, measuring the success of your those efforts is another great part of the job, and on many occasions, it can prove to be overwhelming as you need to use multiple tools to gather the data. Armed with real-time data, marketers and content managers can inform their strategies and meet all their content marketing goals.

Dashboards 179

Dashboards Reporting ROI Metrics 179

Smart Data Collective

JULY 16, 2023

We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. The market for financial analytics was worth $8.2 The market for financial analytics was worth $8.2 These risks can stem from various sources, including market volatility, regulatory changes, or macroeconomic shifts.

ROI 97

ROI Data Analytics Analytics Risk Management 97

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.

Marketing 149

Marketing Advertising Strategy Optimization 149

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. Measurement, tracking, and logging is less of a priority in enterprise software. At measurement-obsessed companies, every part of their product experience is quantified and adjusted to optimize user experience.

Management 363

Management Machine Learning Experimentation Metrics 363