CIO Business Intelligence

JULY 30, 2024

Organizations are under pressure to demonstrate commitment to an actionable sustainability strategy to meet regulatory obligations and to build positive market sentiment. Identify specific efforts that will have a measured impact, and establish the governance, tracking, and reporting to ensure the efforts are successful.

Strategy 105

Strategy Scorecard Measurement Cost-Benefit 105

CIO Business Intelligence

OCTOBER 19, 2023

If you use Xero for accounting, or K2 Cloud to build business processes, or Adobe Marketing Cloud, SAP HANA, Salesforce, MailChimp, Marketo, or Google Analytics, you can use Power BI to visualize the data you have in those services, perform calculations, create reports, and bring them together in a custom dashboard.

Slice and Dice 126

Slice and Dice Scorecard Metrics Visualization 126

datapine

JANUARY 18, 2023

Typically, these reports provide an overview of a particular industry, market, or sector with definitions, key trends, leading companies, and industry size, among others. A good example is a KPI scorecard. click to enlarge** The image above is a market research analytics report example for customer demographics.

Reporting 201

Reporting Metrics Dashboards Visualization 201

CIO Business Intelligence

SEPTEMBER 23, 2024

They understand marketing, of course, but thought leadership is a lesser known entity and may be viewed with skepticism. To overcome this, be sure to educate your board on the strategic value of thought leadership to your brand, and how it’s an integral part of your marketing strategy.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Smart Data Collective

JANUARY 29, 2021

Amid the rise of cutting-edge digital marketing and SEO tools like SEO analyzer and backlink checker, we often forget about Google Analytics. With the right applications, this information can transform the results you can drive from your marketing funnels and website. Suppose a visitor lands on your website.

Analytics 133

Analytics Metrics Scorecard Reporting 133

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

CIO Business Intelligence

MARCH 23, 2022

Having had her own experiences with retrenchments and company restructuring processes, she is adamant that all the gains made on DEI are lost when the market turns or when a company goes through a difficult time. This goes beyond what is said externally on career pages or across your marketing material. Measure your DEI efforts.

Strategy 105

Strategy Scorecard Measurement Consulting 105

Alation

DECEMBER 20, 2022

Increasing revenue, going after a new market, etc., Failing to measure the impact of digital transformation against corporate strategies and OKRs. If you cannot measure the improvement, maybe don’t do it.” This issue is why balanced scorecards have a forward component called “learn and grow.” are business problems.”.

Digital Transformation 96

Digital Transformation Scorecard Measurement Experimentation 96

datapine

AUGUST 26, 2020

Another dashboard corporate companies need to succeed; our CMO data tool is invaluable for anyone looking to streamline as well expand their business’s core marketing efforts. In such a vital and all-encompassing role, CMOs don’t always have time to research their most high-level marketing metrics in any great detail.

Dashboards 168

Dashboards Enterprise Visualization Data-driven 168

Smart Data Collective

APRIL 23, 2020

It’s vital to use efficient tools to measure, manage, and communicate the RoI on IT expenditure, so you can optimize budgets and raise transparency and trust towards IT departments and investments. Without the right resources to oversee IT operational strategy and deliver IT services, you can’t gain a true understanding of their expenditures.

Software 93

Software IT Scorecard Cost-Benefit 93

Occam's Razor

JANUARY 2, 2013

Do you understand how elements of your paid, owned, earned inbound marketing efforts drive each of these? In the above case I was astonished that while our email was primarily a direct response "here's a coupon to convert" marketing, it actually drove more conversions via other channels (!). Very handy.

Strategy 160

Strategy Analytics Reporting Metrics 160

CIO Business Intelligence

OCTOBER 23, 2023

A 2023 report titled The Digital Disconnect: Linking Vision to Real-World Execution from digital services firm West Monroe speaks to this point, finding that while 86% of organizations say they’re “effective at creating digital products and experiences that customers love,” only 17% score 4 out of 9 or higher on the firm’s Product Scorecard.

IT 137

IT Consulting Scorecard Key Performance Indicator 137

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Yet most Marketers/Analysts rarely focus on them. In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Ready to do this analysis?

Reporting 128

Reporting Analytics Metrics Advertising 128

Insight

DECEMBER 13, 2018

To ensure you’re not turning down candidates from diverse backgrounds, Richard advised training interviewers to stay open-minded about how key competencies were gained, using a scorecard to structure the process (many teams use Greenhouse to create scorecards for each stage of the interview process).

Strategy 66

Strategy Scorecard Measurement Data Science 66

Occam's Razor

DECEMBER 6, 2010

A lot of focus is on measuring Visits, which in this case I don't find to be of any value. Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. Use this type of clever behavioral goal measurement rather than Avg Time / Pages. This is key.

Reporting 126

Reporting Analytics Metrics Cost-Benefit 126

Occam's Razor

MAY 5, 2016

And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.

Metrics 104

Metrics Reporting Analytics Advertising 104

bridgei2i

APRIL 23, 2020

The banking sector globally is definitely going to see impact, some more grave than the others and most of them are announcing short to mid term measure both from a customer and business risk mitigation standpoint. They have to assess the impact of moratorium/defaults based on the new financial and market conditions.

Risk 52

Risk Management Scorecard Forecasting 52

DataRobot Blog

JUNE 27, 2022

A prerequisite in measuring a deployed model’s evolving performance is to collect both its input data and business outcomes in a deployed setting. With this data in hand, we are able to measure both the data drift and model performance, both of which are essential metrics in measuring the health of the deployed model.

Risk 59

Risk Modeling Metrics Measurement 59

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. I am big believer in evolution (hence my marketing and analytics ladders of awesomeness ). Now, you can! It is painful.

Analytics 110

Analytics Metrics Reporting Strategy 110

FineReport

APRIL 26, 2023

Market Insight : Analyzing big data can help businesses understand market demand and customer behavior. E-commerce giants like Alibaba and Amazon extensively use big data to understand the market. ” This type of Analytics includes traditional query and reporting settings with scorecards and dashboards.

Big Data 52

Big Data Data Analytics Analytics Cost-Benefit 52

Peter James Thomas

AUGUST 12, 2018

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured.

Metrics 49

Metrics Statistics Data Quality Measurement 49

datapine

JUNE 9, 2022

It is no secret that markets are becoming more and more competitive by the day, and whoever doesn’t use data to their advantage will simply stay behind. That said, it is a common misconception that anything that can be measured needs to be measured. This could not be further from the truth when it comes to monitoring dashboards.

Dashboards 143

Dashboards Metrics Visualization Sales 143

DataKitchen

MARCH 13, 2025

A finance leader is concerned with accurate financial reporting, while a marketing executive is more interested in precise customer segmentation. By tracking data quality scores over time, leaders can measure progress and demonstrate the impact of their initiatives. Different stakeholders view data through different lenses.

Data Quality 189

Data Quality Scorecard Data-driven Cost-Benefit 189

CIO Business Intelligence

JANUARY 16, 2025

Ultimately, the intent, however, is generally at odds with measurably useful outcomes. The scorecard speaks for itself. Monolithic architecture reliability and sustainability across core systems for companies built on acquisitions faced demand spikes, sudden market retractions and the inevitable supply chain crisis that would ensue.

Enterprise 105

Enterprise Digital Transformation Scorecard Interactive 105

Jet Global

MARCH 28, 2025

Budgeting and Forecasting: Predicting financial outcomes is highly complex due to fluctuating raw material costs, diverse market demands, and geopolitical factors affecting supply chains, to name a few. Data Management: Ensuring data integrity is challenging with data from various production lines, international suppliers, and market sources.

Forecasting 52

Forecasting Finance Metrics Reporting 52