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Optimize Your Organisation’s Email Marketing with GenAI Agents

Analytics Vidhya

The next obvious step is to send them an email based on the source and user behavior of these users, with the goal of converting them to paid […] The post Optimize Your Organisation’s Email Marketing with GenAI Agents appeared first on Analytics Vidhya.

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How to Use Generative AI in Marketing?

Analytics Vidhya

Introduction The marketing landscape has undergone a massive transformation with the rise of artificial intelligence (AI). Among the AI-driven innovations, generative AI (GenAI) is particularly revolutionizing how marketing teams create content, optimize activities, and deliver campaigns. appeared first on Analytics Vidhya.

Marketing 260
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Price Optimization in E-Commerce

Analytics Vidhya

Introduction Price optimization is a critical component of e-commerce that involves setting the right prices for products to achieve various business objectives, such as maximizing profits, increasing market share, and enhancing customer satisfaction.

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Optimizing Portfolios with the Mean Variance Method in Python

Analytics Vidhya

Introduction While investing in equity markets (stock markets), we often diversify our investments in different stocks to maximize our returns. When investing in multiple stocks, determining the optimal allocation of funds to each stock to minimize risk and maximize returns can be challenging.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed.

Marketing 125
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Generative Automation: An Alternative for Process Optimization

David Menninger's Analyst Perspectives

For example, many tasks in the accounting close follow iterative paths involving multiple participants, as do supply chain management events where a delivery delay can set up a complex choreography of collaborative decision-making to deal with the delay, preferably in a relatively optimal fashion. Regards, Robert Kugel

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.

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The Ultimate Guide To Data-Driven Construction: Optimize Projects, Reduce Risks, & Boost Innovation

Speaker: Donna Laquidara-Carr, PhD, LEED AP, Industry Insights Research Director at Dodge Construction Network

In today’s construction market, owners, construction managers, and contractors must navigate increasing challenges, from cost management to project delays. Fortunately, digital tools now offer valuable insights to help mitigate these risks. That’s where data-driven construction comes in.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing.

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Supply Chain Network Design: What Are Your Options?

Speaker: Paul van Nierop, Senior Supply Chain Consultant, AIMMS

Then you’ll enter the difficult phase of researching the various optimization technologies that are available. In this webinar, we will explain the main technology types in the market, with their pros, cons and capabilities. Is your organization becoming more mature when it comes to designing your end-to-end supply chain network?

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Buyer's Guide for Supply Chain Network Design Software

Network design as a discipline is complex and too many businesses are still relying on spreadsheets to design and optimize their supply chain. This Buyer’s Guide helps you find easy-to-use technology to become more proactive and less reactive when it comes to network design and optimization. The current technology landscape.