Analytics Vidhya
SEPTEMBER 5, 2024
The next obvious step is to send them an email based on the source and user behavior of these users, with the goal of converting them to paid […] The post Optimize Your Organisation’s Email Marketing with GenAI Agents appeared first on Analytics Vidhya.
Analytics Vidhya
OCTOBER 15, 2024
Introduction The marketing landscape has undergone a massive transformation with the rise of artificial intelligence (AI). Among the AI-driven innovations, generative AI (GenAI) is particularly revolutionizing how marketing teams create content, optimize activities, and deliver campaigns. appeared first on Analytics Vidhya.
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Analytics Vidhya
AUGUST 23, 2023
Introduction Price optimization is a critical component of e-commerce that involves setting the right prices for products to achieve various business objectives, such as maximizing profits, increasing market share, and enhancing customer satisfaction.
Analytics Vidhya
APRIL 5, 2023
80% of the top-performing businesses worldwide have witnessed a significant increase in earnings and customer engagement through marketing automation technologies. Eliminating redundancy, accelerating tasks, and promising optimal accuracy– marketing automation is a reliable tactic to thrive in today’s competitive world.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!
Analytics Vidhya
JUNE 6, 2023
Introduction While investing in equity markets (stock markets), we often diversify our investments in different stocks to maximize our returns. When investing in multiple stocks, determining the optimal allocation of funds to each stock to minimize risk and maximize returns can be challenging.
O'Reilly on Data
JULY 28, 2020
In this article, we turn our attention to the process itself: how do you bring a product to market? If this sounds fanciful, it’s not hard to find AI systems that took inappropriate actions because they optimized a poorly thought-out metric. If you’re an AI product manager (or about to become one), that’s what you’re signing up for.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
Speaker: Donna Laquidara-Carr, PhD, LEED AP, Industry Insights Research Director at Dodge Construction Network
In today’s construction market, owners, construction managers, and contractors must navigate increasing challenges, from cost management to project delays. Fortunately, digital tools now offer valuable insights to help mitigate these risks. That’s where data-driven construction comes in.
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing.
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Network design as a discipline is complex and too many businesses are still relying on spreadsheets to design and optimize their supply chain. This Buyer’s Guide helps you find easy-to-use technology to become more proactive and less reactive when it comes to network design and optimization. The current technology landscape.
Speaker: Paul van Nierop, Senior Supply Chain Consultant, AIMMS
Then you’ll enter the difficult phase of researching the various optimization technologies that are available. In this webinar, we will explain the main technology types in the market, with their pros, cons and capabilities. Is your organization becoming more mature when it comes to designing your end-to-end supply chain network?
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