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AI market evolution: Data and infrastructure transformation through AI

CIO Business Intelligence

research firm Vanson Bourne to survey 650 global IT, DevOps, and Platform Engineering decision-makers on their enterprise AI strategy. AI a primary driver in IT modernization and data mobility AI’s demand for data requires businesses to have a secure and accessible data strategy. Nutanix commissioned U.K.

Marketing 128
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12 Ways to Use Generative AI for SEO

Analytics Vidhya

The rise of generative AI (GenAI) is transforming the way digital marketers approach search engine optimization (SEO). GenAI-driven tools are helping businesses improve search rankings and drive organic traffic more efficiently than ever.

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Price Optimization in E-Commerce

Analytics Vidhya

Introduction Price optimization is a critical component of e-commerce that involves setting the right prices for products to achieve various business objectives, such as maximizing profits, increasing market share, and enhancing customer satisfaction.

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What fuels Soltour’s strategy of digitalization and innovation

CIO Business Intelligence

It allows tourism companies to anticipate demand, optimize resource management, and improve sustainability, he says.And in an environment where speed, precision, and personalization are essential, its vital to adopt solutions to improve the customer experience and be on the front foot to new market changes.

Strategy 115
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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Harnessing ChatGPT for SEO and Marketing Success

Analytics Vidhya

This AI-driven tool has the potential to revolutionize the world of SEO and marketing, offering users valuable insights and assistance in various aspects of their strategy.

Marketing 285
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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? If this sounds fanciful, it’s not hard to find AI systems that took inappropriate actions because they optimized a poorly thought-out metric. If you’re an AI product manager (or about to become one), that’s what you’re signing up for.

Marketing 364
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing. 11 strategies to hit the inbox and improve your sender reputation.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.