Remove Marketing Remove Prescriptive Analytics Remove Statistics
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Analytics Insights and Careers at the Speed of Data

Rocket-Powered Data Science

One of the primary drivers for the phenomenal growth in dynamic real-time data analytics today and in the coming decade is the Internet of Things (IoT) and its sibling the Industrial IoT (IIoT). This article quotes an older market projection (from 2019) , which estimated “the global industrial IoT market could reach $14.2

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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. What is the difference between business analytics and business intelligence? Prescriptive analytics: What do we need to do?

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The Power of Graph Databases, Linked Data, and Graph Algorithms

Rocket-Powered Data Science

Consider this marketing attribution use case: person A sees the marketing campaign, person A talks about it on their social media account, person B is connected to person A and sees the comment, and subsequently person B buys the product. How does one express “context” in a data model? The campaign looks like a failure.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems. Data analytics has become increasingly important in the enterprise as a means for analyzing and shaping business processes and improving decision-making and business results.

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Skilled IT pay defined by volatility, security, and AI

CIO Business Intelligence

This volatility can make it hard for IT workers to decide where to focus their career development efforts, but there are at least some areas of stability in the market: despite all other changes in pay premiums, workers with AI skills and security certifications continued to reap rich rewards.

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What are decision support systems? Sifting data for better business decisions

CIO Business Intelligence

Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help. They generally leverage simple statistical and analytical tools, but Power notes that some OLAP systems that allow complex analysis of data may be classified as hybrid DSS systems. Analytics, Data Science

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Three Emerging Analytics Products Derived from Value-driven Data Innovation and Insights Discovery in the Enterprise

Rocket-Powered Data Science

I recently saw an informal online survey that asked users which types of data (tabular, text, images, or “other”) are being used in their organization’s analytics applications. This was not a scientific or statistically robust survey, so the results are not necessarily reliable, but they are interesting and provocative.