Remove Marketing Remove Reporting Remove Uncertainty
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Sustainability: Real progress but also thorny challenges ahead

CIO Business Intelligence

Here are some of the challenges left to resolve in the area of environmental sustainability: Collecting, sharing, and reporting on environmental data: For many organizations, identifying and collecting sustainability data across operations is still a challenge. the world’s leading tech media, data, and marketing services company.

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Zendesk - The Impact of COVID-19 on CX

Corinium

With the coronavirus outbreak, customer experience teams across the globe have had to rapidly adapt amid ticket spikes, customer cancellations, market volatility, and increased uncertainty. Have a look at the report here. Each week brought new challenges , and business simply wasn't business as usual. Read the Full Article.

Snapshot 195
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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Below, we highlight how qualitative and quantitative data can improve our marketing strategy.

Marketing 134
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Generative AI sparks family business renaissance: PwC report

CIO Business Intelligence

The next generation of leaders in family businesses is poised to embrace the transformative power of generative AI (GenAI) despite marked resistance from the incumbent leaders, according to a PwC report. The survey findings too echoed Hinojosa’s sentiment.

Reporting 105
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Regulatory uncertainty overshadows gen AI despite pace of adoption

CIO Business Intelligence

It’s no surprise, then, that according to a June KPMG survey, uncertainty about the regulatory environment was the top barrier to implementing gen AI. So here are some of the strategies organizations are using to deploy gen AI in the face of regulatory uncertainty. But there’s one low-risk use case where gen AI is allowed, he says.

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Why HR professionals struggle with big data

CIO Business Intelligence

Viole Kastrati: Without systematic and continuous reporting, it is almost impossible to get a complete picture of the personnel situation and make informed decisions based on it. This is due, on the one hand, to the uncertainty associated with handling confidential, sensitive data and, on the other hand, to a number of structural problems.