datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

David Menninger's Analyst Perspectives

APRIL 15, 2019

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Marketing 193

Marketing Analytics Business Intelligence ROI 193

CIO Business Intelligence

MAY 22, 2024

The AI market is still developing, and some companies are adopting the technology without a specific use case in mind, he adds. I have found very few companies who have found ROI with AI at all thus far,” he adds. “I I have found very few companies who have found ROI with AI at all thus far,” he adds.

ROI 143

ROI IT Measurement Cost-Benefit 143

CIO Business Intelligence

DECEMBER 2, 2024

The more strategic concern isn’t just the cost— it’s that technical debt is affecting companies’ abilities to create new business, and saps the means to respond to shifting market conditions. Market position (opportunity cost): “We’re six to eight months slower to market with new features than our competitors.”

ROI 137

ROI Cost-Benefit Metrics Strategy 137

CIO Business Intelligence

DECEMBER 18, 2024

But with recent financial market turbulence, the rise of AI, and buyer consolidation impacting todays market, some have started asking: Is SaaS dead? Public SaaS companies have seen their valuations compress, with small-cap SaaS significantly underperforming broader market indices in 2024.

ROI 116

ROI Software Finance Uncertainty 116

CIO Business Intelligence

DECEMBER 9, 2024

Employee knowledge of their companys products, processes, and the markets they operate in and customers they sell to is often uncoded and tacit. Measuring AI ROI As the complexity of deploying AI within the enterprise becomes more apparent in 2025, concerns over ROI will also grow. a month for a subscription service.

Enterprise 116

Enterprise ROI Cost-Benefit Measurement 116

CIO Business Intelligence

NOVEMBER 22, 2024

To that end, Kristen Backeberg, Director of Global ISV Partner Marketing at AWS, and Val Henderson, President and CRO at Caylent, recently sat down to discuss maybe the most important consideration around adoption: How to tailor your generative AI strategy around clear goals that can drive your organization forward. It loses momentum.

ROI 130

ROI Strategy Marketing IT 130

CIO Business Intelligence

OCTOBER 13, 2022

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Deploy scalable technology.

ROI 132

ROI IT Sales Consulting 132

CIO Business Intelligence

MARCH 4, 2025

From lab to market at lightning speed Not long ago, cutting-edge research might take decades to translate into real-world products. The path from lab to market keeps shortening. Artificial intelligence: Driving ROI across the board AI is the poster child of deep tech making a direct impact on business performance.

Technology 118

Technology ROI Cost-Benefit Manufacturing 118

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 98

Big Data ROI Marketing Advertising 98

David Menninger's Analyst Perspectives

OCTOBER 6, 2023

The Ventana Research 2023 Augmented Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 285

Analytics ROI Marketing Management 285

Smart Data Collective

JULY 7, 2022

One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. The stock market is the preferred choice of millions of Americans when it comes to building wealth.

Marketing 145

Marketing Data Analytics Analytics Data mining 145

David Menninger's Analyst Perspectives

OCTOBER 11, 2023

The Ventana Research 2023 Embedded Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 278

Analytics ROI Marketing Management 278

David Menninger's Analyst Perspectives

OCTOBER 13, 2023

The Ventana Research 2023 Collaborative Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 276

Analytics ROI Marketing Management 276

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 128

Marketing Analytics Data-driven ROI 128

CIO Business Intelligence

JANUARY 21, 2025

But alongside its promise of significant rewards also comes significant costs and often unclear ROI. Ineffective cost management: Over 22% of IT executives highlight challenges in managing costs and developing clear ROI methodologies. the worlds leading tech media, data, and marketing services company. million in 2025 to $7.45

Cost-Benefit 98

Cost-Benefit ROI Measurement Strategy 98

Smart Data Collective

AUGUST 31, 2023

Therefore, it should be no surprise that the market for financial analytics is projected to be worth nearly $19 billion by 2030. We mentioned that many people use data analytics to maximize stock market investing returns , but it is also possible to improve the ROI of high yield investment trusts. Need to reallocate funds?

ROI 124

ROI Data Analytics Analytics Risk 124

Smart Data Collective

DECEMBER 13, 2021

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Data-driven 145

Data-driven Marketing Strategy Big Data 145

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s not true. Cost-effective method.

Data-driven 145

Data-driven Marketing Cost-Benefit Big Data 145

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 145

Data-driven Marketing Strategy Big Data 145

CIO Business Intelligence

MARCH 25, 2025

Half of the organizations have adopted Al, but most are still in the early stages of implementation or experimentation, testing the technologies on a small scale or in specific use-cases, as they work to overcome challenges of unclear ROI, insufficient Al-ready data and a lack of in-house Al expertise. Its going to vary dramatically.

ROI 90

ROI IT Experimentation Risk 90

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Data-driven 122

Data-driven Marketing Advertising Big Data 122

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 144

Marketing Data-driven Cost-Benefit ROI 144

Smart Data Collective

JUNE 10, 2021

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest.

Marketing 141

Marketing Sales Machine Learning Metrics 141

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Marketing 144

Marketing Data Analytics Analytics Advertising 144

David Menninger's Analyst Perspectives

APRIL 1, 2021

The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. TCO/ROI and vendor validation. I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 241

Analytics ROI Business Intelligence Marketing 241

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is where data-driven content marketing strategies can prove fruitful.

Data-driven 144

Data-driven Marketing Big Data Advertising 144

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 145

Marketing Big Data Data-driven Sales 145

Smart Data Collective

SEPTEMBER 16, 2021

Long gone are the days when digital marketing was based on gut feel and what looked good. With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere. You must pay attention the data points that matter! Cost-per-lead.

Marketing 141

Marketing Strategy Metrics ROI 141

CIO Business Intelligence

DECEMBER 17, 2024

Its the year organizations will move their AI initiatives into production and aim to achieve a return on investment (ROI). Track ROI and performance. Some of these include: greater efficiencies and productivity around process improvements, faster cycle times, higher customer satisfaction, and market share gains through innovation.

Experimentation 98

Experimentation ROI Risk Data Quality 98