Corinium

AUGUST 17, 2020

Customer Experience (CX) Leaders across Asia-Pacific have been stretched to capacity through recent market turbulence and shifting business priorities. A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved.

ROI 195

ROI Forecasting Metrics Measurement 195

CIO Business Intelligence

OCTOBER 13, 2022

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Deploy scalable technology.

ROI 132

ROI IT Sales Consulting 132

Aryng

MAY 4, 2022

When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenue; and depending upon the next year’s targets (which are mostly set by the top management), they decide the next year’s marketing budget.

ROI 52

ROI Marketing Strategy Management 52

Smart Data Collective

MAY 28, 2019

Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing? Big Data Drives the ROI of Digital Marketing.

ROI 88

ROI Big Data Marketing Advertising 88

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 111

Marketing Analytics ROI Data-driven 111

datapine

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Smart Data Collective

AUGUST 31, 2023

Therefore, it should be no surprise that the market for financial analytics is projected to be worth nearly $19 billion by 2030. We mentioned that many people use data analytics to maximize stock market investing returns , but it is also possible to improve the ROI of high yield investment trusts. Need to reallocate funds?

ROI 102

ROI Data Analytics Analytics Risk 102

CIO Business Intelligence

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

ROI 59

ROI B2B Business Objectives Digital Transformation 59

Smart Data Collective

JULY 7, 2022

One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. The stock market is the preferred choice of millions of Americans when it comes to building wealth.

Marketing 143

Marketing Data Analytics Analytics ROI 143

Dataiku

NOVEMBER 17, 2021

Recently, Dataiku spoke with Mike Gualtieri, VP & Principal Analyst at Forrester , in “The Future of AI and ROI for the Enterprise, featuring Forrester” webinar about the current state of the market and what AI success looks like going forward. So, where does AI stand moving forward?

ROI 110

ROI Enterprise Experimentation Risk 110

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Data-driven 105

Data-driven Marketing Advertising Big Data 105

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 100

Marketing Analytics Marketing Data-driven Analytics 100

CIO Business Intelligence

APRIL 18, 2022

We found that companies that treat data more as an asset have a market-to-book value ratio that’s nearly two times higher than the market average. And companies that sell data products or data derivatives of some kind have a 3x market-to-book value ratio,” he says. A framework for data project ROI.

ROI 116

ROI IT Dashboards Sales 116

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s not true. Cost-effective method.

Data-driven 138

Data-driven Marketing Cost-Benefit Big Data 138

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Marketing 108

Marketing Data Analytics Analytics IT 108

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 131

Data-driven Marketing Strategy Big Data 131

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. This will help you get a much higher ROI from your campaigns.

Marketing 130

Marketing Strategy Optimization Analytics 130

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing. On the other hand, email marketing is very easy to get started with. billion ) uses emails.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 80

Analytics Technologies Marketing Technology Analytics 80

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 83

Marketing Strategy Big Data ROI 83

Smarten

JANUARY 5, 2023

By embedding BI, you can improve the user adoption rate, lower TCO and improve ROI. But what if you could improve the return on investment (ROI) and total cost of ownership (TCO) results of your new augmented analytics solution and your enterprise apps and software – all at the same time? Ensure affordable, flexible licensing models.

ROI 52

ROI Business Intelligence Cost-Benefit Software 52

Smart Data Collective

JULY 16, 2023

We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. The market for financial analytics was worth $8.2 The market for financial analytics was worth $8.2 These risks can stem from various sources, including market volatility, regulatory changes, or macroeconomic shifts.

ROI 73

ROI Data Analytics Analytics Risk Management 73

Smart Data Collective

DECEMBER 16, 2022

Did you know that companies are projected to spend over $107 billion on AI-based marketing solutions by 2028? There is no doubt that artificial intelligence is creating a number of new changes for people in the marketing profession. However, many people are still wondering what the actual effects of AI on marketing will be.

Marketing 124

Marketing Advertising Sales Cost-Benefit 124

David Menninger's Analyst Perspectives

APRIL 15, 2019

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Marketing 193

Marketing Analytics Business Intelligence ROI 193

Smart Data Collective

AUGUST 22, 2022

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Using data-driven marketing can connect you to customers. Every marketer knows the importance of finding the ideal customers.

Data-driven 93

Data-driven Marketing Advertising Data mining 93

Smart Data Collective

DECEMBER 13, 2021

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Data-driven 137

Data-driven Marketing Strategy Big Data 137

David Menninger's Analyst Perspectives

OCTOBER 6, 2023

The Ventana Research 2023 Augmented Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 285

Analytics ROI Marketing Management 285

CIO Business Intelligence

AUGUST 21, 2023

Today’s market for telecommunications services is fast-moving and extremely competitive. To differentiate themselves, communication service providers (CSPs) are focusing on two areas: providing innovative digital services and delivering the best possible customer experience (CX). Additionally, the financial benefits have been tremendous.

ROI 95

ROI Interactive Optimization Management 95

David Menninger's Analyst Perspectives

OCTOBER 11, 2023

The Ventana Research 2023 Embedded Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 278

Analytics ROI Marketing Management 278