CIO Business Intelligence

MARCH 25, 2025

Half of the organizations have adopted Al, but most are still in the early stages of implementation or experimentation, testing the technologies on a small scale or in specific use-cases, as they work to overcome challenges of unclear ROI, insufficient Al-ready data and a lack of in-house Al expertise. Its going to vary dramatically.

ROI 127

ROI IT Experimentation Risk 127

CIO Business Intelligence

MAY 22, 2024

Finding the return on investment for AI remains elusive for many organizations, even as they rush to adopt the technology. Other top concerns include a lack of talent and skills among employees and a lack of confidence in AI technologies. I have found very few companies who have found ROI with AI at all thus far,” he adds.

ROI 143

ROI IT Measurement Cost-Benefit 143

David Menninger's Analyst Perspectives

APRIL 15, 2019

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Marketing 193

Marketing Analytics Business Intelligence ROI 193

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

JANUARY 21, 2025

But alongside its promise of significant rewards also comes significant costs and often unclear ROI. For CIOs tasked with managing IT budgets while driving technological innovation, balancing these costs against the benefits of GenAI is essential. See also: Gen AI in 2025: Playtime is over, time to get practical. million in 2025 to $7.45

Cost-Benefit 98

Cost-Benefit ROI Measurement Strategy 98

CIO Business Intelligence

OCTOBER 13, 2022

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Deploy scalable technology.

ROI 132

ROI IT Sales Consulting 132

CIO Business Intelligence

DECEMBER 19, 2024

Agentic AI, the more focused alternative to general-purpose generative AI, is gaining momentum in the enterprise, with Forrester having named it a top emerging technology for 2025 in June. The technology is in its early days, and several questions remain open chief among them, how AI agents will be priced.

Cost-Benefit 128

Cost-Benefit Modeling ROI Marketing 128

Smart Data Collective

JULY 7, 2022

We have previously talked about the reasons that data analytics technology is changing the financial industry. One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades.

Marketing 145

Marketing Data Analytics Analytics Data mining 145

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 98

Big Data ROI Marketing Advertising 98

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Analytics technology has made it easier than ever to monitor fan engagement.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

CIO Business Intelligence

DECEMBER 10, 2024

Proving the ROI of AI can be elusive , but rushing to achieve it can prove costly. Set clear, measurable metrics around what you want to improve with generative AI, including the pain points and the opportunities, says Shaown Nandi, director of technology at AWS.

Sales 143

Sales Metrics Data-driven Unstructured Data 143

Smart Data Collective

DECEMBER 13, 2021

The e-commerce sector has been one of the most affected by major advances in data technology. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. Leverage AI in SMS marketing.

Data-driven 145

Data-driven Marketing Strategy Big Data 145

CIO Business Intelligence

DECEMBER 11, 2024

According to Baris Sarer, who leads the AI division of Deloittes technology, media, entertainment and telecommunications industry practice, Metas Llama model is the one that shows up most in industry deployments, followed by Mistral. Meta originally went to market with a number of smaller models, says Sarer.

Cost-Benefit 115

Cost-Benefit Modeling Marketing Sales 115

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 128

Marketing Analytics Data-driven ROI 128

CIO Business Intelligence

DECEMBER 17, 2024

Its the year organizations will move their AI initiatives into production and aim to achieve a return on investment (ROI). Like any new technology, organizations typically need to upskill existing talent or work with trusted technology partners to continuously tune and integrate their AI foundation models.

Experimentation 98

Experimentation ROI Risk Data Quality 98

CIO Business Intelligence

DECEMBER 30, 2024

Generative AI has seen faster and more widespread adoption than any other technology today, with many companies already seeing ROI and scaling up use cases into wide adoption. Anshu Bhardwaj, SVP and COO at Walmart Global Technology says that consumers arent the only ones who stand to benefit from mobile AI.

Software 141

Software ROI Modeling Interactive 141

Smart Data Collective

MARCH 1, 2022

AI technology is changing many aspects of modern business. More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market.

Marketing 144

Marketing Data-driven Cost-Benefit ROI 144

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing. On the other hand, email marketing is very easy to get started with. billion ) uses emails.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Data-driven 122

Data-driven Marketing Advertising Big Data 122

Smart Data Collective

JUNE 10, 2021

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest.

Marketing 141

Marketing Sales Machine Learning Metrics 141

CIO Business Intelligence

NOVEMBER 22, 2024

The airliner, which competes against Qatar Airlines, is counting on agentic AI and the LLM to elevate its bookings and expand its share of the growing market, she said, adding that the six-month-old model has attracted 3 million visitors and has handled some bookings, but its value is far more strategic.

Unstructured Data 136

Unstructured Data Testing Modeling Enterprise 136

Smart Data Collective

APRIL 1, 2021

You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. The technological advancements have left no excuse for brands to justify the lack of customer data collection.

Big Data 137

Big Data Marketing Data-driven ROI 137

Smart Data Collective

AUGUST 31, 2023

Therefore, it should be no surprise that the market for financial analytics is projected to be worth nearly $19 billion by 2030. One of the biggest opportunities to leverage financial analytics technology is in the field of investing. There are a ton of great benefits of using data analytics in finance. Need to reallocate funds?

ROI 124

ROI Data Analytics Analytics Risk 124

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 145

Data-driven Marketing Strategy Big Data 145

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. They don’t automatically generate revenue and growth, maximize ROI, or keep users engaged and loyal. automated retirement portfolio rebalancing and maximized ROI). Conclusion.

Advertising 362

Advertising Cost-Benefit ROI Machine Learning 362

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is where data-driven content marketing strategies can prove fruitful.

Data-driven 144

Data-driven Marketing Big Data Advertising 144

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 145

Marketing Big Data Data-driven Sales 145

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Marketing 144

Marketing Data Analytics Analytics Advertising 144

Smart Data Collective

FEBRUARY 1, 2023

Data analytics technology is constantly shedding new insights into our lives. Many things are well observed through anecdotal experiences, but we have had a hard time proving them before data analytics technology became mainstream. How can data analytics technology help back it up? But feel out the market a little bit.

Analytics Technologies 145

Analytics Technologies Data Analytics Technology Analytics 145

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Smart Data Collective

SEPTEMBER 28, 2022

This is why a growing number of businesses are leveraging AI technology to automate their outbound calls. Are there more valuable ways to use AI to grow your business that offer a higher ROI? Effective for Marketing. One of the reasons they are investing in it is to scale their marketing strategies.

Technology 142

Technology Cost-Benefit Advertising Marketing 142

CIO Business Intelligence

OCTOBER 28, 2024

Mitigating skills shortages Asked what prompted the launch, Lara Albert, global vice president of product marketing for SAP SuccessFactors, said in an email that the offerings “deliver a personalized, data-driven talent experience where employees can easily discover and navigate recommended career paths. ROI of Joule updates?

IT 111

IT ROI Data-driven Forecasting 111

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 124

B2B Data-driven Marketing Strategy 124

CIO Business Intelligence

NOVEMBER 13, 2024

These technologies can produce more content that everyone needs to consume and be aware of,” says Anita Woolley, professor at Carnegie Mellon University. Workday announced new AI agents to transform HR and finance processes, and Google issued more AI-powered advertising and marketing tools.

IT 141

IT Consulting ROI Cost-Benefit 141

CIO Business Intelligence

JANUARY 30, 2025

DeepSeeks advancements could lead to more accessible and affordable AI solutions, but they also require careful consideration of strategic, competitive, quality, and security factors, says Ritu Jyoti, group VP and GM, worldwide AI, automation, data, and analytics research with IDCs software market research and advisory practice.

Modeling 117

Modeling Data-driven Technology Strategy 117