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How to Use Data to Drive Your Marketing Strategy

Analytics Vidhya

Introduction In the era of big data, it’s no surprise that more and more marketers are using data science in marketing to better position their brands, products, and services in today’s hyper-competitive marketplace. The post How to Use Data to Drive Your Marketing Strategy appeared first on Analytics Vidhya.

Marketing 374
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How To Create A Marketing Strategy Using Artificial Intelligence?

Analytics Vidhya

Introduction In today’s data-driven world, the role of marketing in businesses has become more complex than ever before. This article will explore […] The post How To Create A Marketing Strategy Using Artificial Intelligence? appeared first on Analytics Vidhya.

Marketing 270
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AI market evolution: Data and infrastructure transformation through AI

CIO Business Intelligence

research firm Vanson Bourne to survey 650 global IT, DevOps, and Platform Engineering decision-makers on their enterprise AI strategy. AI a primary driver in IT modernization and data mobility AI’s demand for data requires businesses to have a secure and accessible data strategy. Nutanix commissioned U.K.

Marketing 128
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Revolutionizing Social Media Strategy with Automation Using Python

Analytics Vidhya

Moreover, it provides companies and influencers with a professional platform to communicate with and engage with their target markets. In this article, you will […] The post Revolutionizing Social Media Strategy with Automation Using Python appeared first on Analytics Vidhya.

Strategy 348
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Guardrails & Bias Mitigation 🚨 Implement robust strategies to protect against hallucinations and biases in LLM outputs, ensuring fairness, reliability, and user trust.

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Harnessing ChatGPT for SEO and Marketing Success

Analytics Vidhya

This AI-driven tool has the potential to revolutionize the world of SEO and marketing, offering users valuable insights and assistance in various aspects of their strategy.

Marketing 285
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5 Low-Cost AI Strategies for Your Businesses

Analytics Vidhya

The global AI market is expected to hit a valuation of $267 billion by 2028. This […] The post 5 Low-Cost AI Strategies for Your Businesses appeared first on Analytics Vidhya. This […] The post 5 Low-Cost AI Strategies for Your Businesses appeared first on Analytics Vidhya. It’s expected to reach $15.7

Strategy 318
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.