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How to Use Data to Drive Your Marketing Strategy

Analytics Vidhya

Introduction In the era of big data, it’s no surprise that more and more marketers are using data science in marketing to better position their brands, products, and services in today’s hyper-competitive marketplace. The post How to Use Data to Drive Your Marketing Strategy appeared first on Analytics Vidhya.

Marketing 374
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How To Create A Marketing Strategy Using Artificial Intelligence?

Analytics Vidhya

Introduction In today’s data-driven world, the role of marketing in businesses has become more complex than ever before. This article will explore […] The post How To Create A Marketing Strategy Using Artificial Intelligence? appeared first on Analytics Vidhya.

Marketing 270
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5 Low-Cost AI Strategies for Your Businesses

Analytics Vidhya

The global AI market is expected to hit a valuation of $267 billion by 2028. This […] The post 5 Low-Cost AI Strategies for Your Businesses appeared first on Analytics Vidhya. This […] The post 5 Low-Cost AI Strategies for Your Businesses appeared first on Analytics Vidhya. It’s expected to reach $15.7

Strategy 318
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Revolutionizing Social Media Strategy with Automation Using Python

Analytics Vidhya

Moreover, it provides companies and influencers with a professional platform to communicate with and engage with their target markets. In this article, you will […] The post Revolutionizing Social Media Strategy with Automation Using Python appeared first on Analytics Vidhya.

Strategy 348
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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Create your Next Marketing Video using Zebracat AI

Analytics Vidhya

Introduction Are you a seasoned marketer looking to revolutionize your content strategy? This tool opens the door to endless possibilities of making videos using Zebracat […] The post Create your Next Marketing Video using Zebracat AI appeared first on Analytics Vidhya.

Marketing 295
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Harnessing ChatGPT for SEO and Marketing Success

Analytics Vidhya

This AI-driven tool has the potential to revolutionize the world of SEO and marketing, offering users valuable insights and assistance in various aspects of their strategy.

Marketing 285
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.