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AI market evolution: Data and infrastructure transformation through AI

CIO Business Intelligence

Artificial Intelligence (AI), a term once relegated to science fiction, is now driving an unprecedented revolution in business technology. research firm Vanson Bourne to survey 650 global IT, DevOps, and Platform Engineering decision-makers on their enterprise AI strategy. Nutanix commissioned U.K.

Marketing 128
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO Business Intelligence

With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. As the pace of technological advancement accelerates, its becoming increasingly clear that solutions must balance immediate needs with long-term workforce transformation.

Strategy 124
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What fuels Soltour’s strategy of digitalization and innovation

CIO Business Intelligence

The bigplayers,such as OTAs [Online Travel Agencies], are advancing in their adoption of new technologies, taking advantage of AI andbig datatools,while other actors are in earlier stages of integration, he says. In addition, Abril highlights specific benefits gained from applying new technologies.

Strategy 115
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From project to product: Architecting the future of enterprise technology

CIO Business Intelligence

For CIOs leading enterprise transformations, portfolio health isnt just an operational indicator its a real-time pulse on time-to-market and resilience in a digital-first economy. This transformation requires a fundamental shift in how we approach technology delivery moving from project-based thinking to product-oriented architecture.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives.

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AI in the C-suite: Using AI to shape business strategy

CIO Business Intelligence

Lazarev now urges clients to use AI for analytics and decision-making and believes AI can bridge the gap between companies and customers, creating better market understanding and boosting profits. Lazarev agrees: “It’s one thing to have the technology, but it’s another to weave it into the fabric of your business strategy.

Strategy 128
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Create your Next Marketing Video using Zebracat AI

Analytics Vidhya

Introduction Are you a seasoned marketer looking to revolutionize your content strategy? This tool opens the door to endless possibilities of making videos using Zebracat […] The post Create your Next Marketing Video using Zebracat AI appeared first on Analytics Vidhya.

Marketing 295
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs. Download the guide.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?