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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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Data Observability and Data Quality Testing Certification Series

DataKitchen

Data Observability and Data Quality Testing Certification Series We are excited to invite you to a free four-part webinar series that will elevate your understanding and skills in Data Observation and Data Quality Testing.

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Moving from Red AI to Green AI, Part 1: How to Save the Environment and Reduce Your Hardware Costs

DataRobot Blog

Here, model size is measured by the amount of floating-point operations. Measure efficiency, not only accuracy. Second, accuracy is easy to measure, although there are many ways to do it and sometimes it’s hard to prove that the result you obtain is really an unbiased estimate on real-life performance.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. With it, you can measure your key performance indicators quickly and more objectively than traditional methods. It lays a core foundation necessary for business planning.

Marketing 131
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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success.

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On Being Model-driven: Metrics and Monitoring

Domino Data Lab

For additional vital signs and insight beyond what is provided in this article, attend the webinar. This blog post includes slide excerpts and a couple of key ML vital signs including accuracy and output distribution, and you can attend the full webinar for more vital signs and in-depth insights. The full webinar covers.

Metrics 49
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A Day in the Life of a DataOps Engineer

DataKitchen

Finally, when your implementation is complete, you can track and measure your process. Figure 8: The DataKitchen Platform tracks collaboration, productivity and quality metrics. To learn more about DataOps Engineering, watch our webinar on this topic, A Day In the Life of A DataOps Engineer. About the Author. Priyanjna Sharma.

Testing 152
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A PM’s Guide to Forging an Outcome-Driven Product Team

Speaker: Kim Antelo, Transformation Coach

Many businesses implement Objectives and Key Results, but few focus on smaller, more measurable outcomes at the team or product level. When a team is primarily concerned with the quantity and speed of releases, it is more difficult for them to solve product problems in measurable ways.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams.